Marketing


Advice for the Class of 2017

Bo Ni '17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017.
Bo Ni ’17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)

Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford

In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading


Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism.
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading




Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29.
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading


UConn Senior Margo Bailey Awarded Fulbright

Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master's degree in management at IE Business School in Madrid, Spain.
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)

Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People

How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?

Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Connecticut.
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading


Sell-abration!

The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria.
The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria (Seanice Austin/UConn School of Business)

UConn Students Pitch Novel Snack Ideas for Trip to National Selling Competition

Roasted Habanero Nuts, Jalapeno/Cilantro/Lime Chips, Napa Valley Wine/Cheese Chips and Agave Sunflower Seeds were some of the ideas that UConn students pitched for a fictional private-label snack line dubbed “Simply Salt.” Continue Reading


Dean’s Annual Report 2016

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.