Marketing


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading


Sell-abration!

The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria (Seanice Austin/UConn School of Business)
The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria (Seanice Austin/UConn School of Business)

UConn Students Pitch Novel Snack Ideas for Trip to National Selling Competition

Roasted Habanero Nuts, Jalapeno/Cilantro/Lime Chips, Napa Valley Wine/Cheese Chips and Agave Sunflower Seeds were some of the ideas that UConn students pitched for a fictional private-label snack line dubbed “Simply Salt.” Continue Reading


Dean’s Annual Report 2016

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.




Cinthia B. Satornino Joins Business Faculty

Cinthia B. Satornino (Nathan Oldham/UConn School of Business)
Cinthia B. Satornino (Nathan Oldham/UConn School of Business)

Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students

Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading



The Right to Disconnect

Close-up hand Female Cell phone Paris seine bridge message sms e-mail

French People Say ‘Non, Merci’ to After-Hours Work; Should U.S. Employees Follow?

A new ‘Right to Disconnect’ law that went into effect on Jan. 1, 2017 gives French employees a qualified legal right to ignore work emails outside of normal business hours.

Designed to reduce work-related stress and decrease employee burnout, the law requires companies with 50 or more employees to form policies with their workers that limit work-related technology use after hours. Continue Reading


I’ve Got to Buy That!

Lenovo Thinkpad X201 Notebook (iStock)

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products

Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.

Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading


Need for Compliance Officers Skyrockets

Business man signing a contract

School of Business Partners with UConn Law to Offer New Certificate in Corporate/Regulatory Compliance

The University of Connecticut School of Business and the School of Law have partnered to create a certificate program in Corporate and Regulatory Compliance in response to the business community’s growing demand for risk-avoidance expertise.

“This is one of the fastest-growing specialties in business today and, with the right credentials, experts are commanding top jobs,” said Business Law Professor Robert Bird. Bird is one of the co-founders of the graduate-level program with Peter Lindseth, the Olimpiad S. Ioffe Professor of International and Comparative Law and Director of International Programs at UConn Law. Continue Reading