Marketing


Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading


UConn Senior Margo Bailey Awarded Fulbright

Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master's degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)

Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People

How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?

Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading


Sell-abration!

The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria (Seanice Austin/UConn School of Business)
The four winning students with Kathleen Halligan, Grace Nardella, Victoria Gitelman, and Karen Narciso from Altria (Seanice Austin/UConn School of Business)

UConn Students Pitch Novel Snack Ideas for Trip to National Selling Competition

Roasted Habanero Nuts, Jalapeno/Cilantro/Lime Chips, Napa Valley Wine/Cheese Chips and Agave Sunflower Seeds were some of the ideas that UConn students pitched for a fictional private-label snack line dubbed “Simply Salt.” Continue Reading


Dean’s Annual Report 2016

UConn School of Business Dean's Annual Report 2016

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.




Cinthia B. Satornino Joins Business Faculty

Cinthia B. Satornino (Nathan Oldham/UConn School of Business)
Cinthia B. Satornino (Nathan Oldham/UConn School of Business)

Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students

Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading