Sami Ghaddar


Strategies for Success in Business (Taylor’s Version)

UConn Today – Superstar Taylor Swift may have exceptional musical talent and a legion of devoted fans, but, a UConn scholar argues, it is her nearly flawless business strategy that has fueled her path to superstardom.

“Talent only gets you so far,’’ says Sami Ghaddar, a School of Business professor who specializes in business strategy. “I would say that Taylor Swift is a very savvy businessperson.

“In an industry where rivalry is intense, it requires well thought-out and prudent decisions to reap the rewards that she has. Taylor Swift is a person; but Taylor Swift is also a business.’’


Strong Backgrounds, Proven Scholarship Are Hallmarks of School’s New Faculty Members

New faculty members include (left to right): Rachel Chambers, Xiang Zheng, Sami Ghaddar, Mary Vernon, and James Warren (Contributed photos)

The incoming cohort of new business faculty includes a consultant on human rights for the United Nations, an award-winning researcher focused on fintech, two enthusiastic accounting experts, and a management professor who researches corporate governance, innovation and performance.Continue Reading