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OPIM Innovate Allows Immersion in Emerging Tech

Carina Zamudio ’19 (CLAS) (Nathan Oldham/UConn School of Business)
With a virtual reality headset on, junior Carina Zamudio ’19 (CLAS) spent part of a recent Friday afternoon at the OPIM Innovate Lab trying to slay villains who were intent on breaching the security around a virtual castle. The lab offers students, faculty, and staff members the chance to experiment with five different emerging technologies and acquire new skills. (Nathan Oldham/UConn School of Business)

With a virtual reality headset on, junior Carina Zamudio spent part of a Friday afternoon trying to slay villains who were intent on breaching the security around a virtual castle. Continue Reading


Four Alumni Join School of Business Hall of Fame

From left: David Acampora '79; Dean John A. Elliott; Timothy Curt '84, Gayle A. Russell '88 MBA, '95 Ph.D. and Christopher Lafond '87. (Thomas Hurlbut Photography)
From left: David Acampora ’79; Dean John A. Elliott; Timothy Curt ’84, Gayle A. Russell ’88 MBA, ’95 Ph.D. and Christopher Lafond ’87. (Thomas Hurlbut Photography)

The School of Business inducted four accomplished business leaders into its Hall of Fame on Saturday, March 24 in a joyful ceremony that included memories of favorite professors, 50-cent UConn basketball tickets and enormous Dairy Bar hot fudge sundaes. Continue Reading


UConn to Hold First-Ever Giving Day from April 4-5

UConn Gives: 36 Hours. All Paws In.
UConn Gives: 36 Hours. All Paws In.

UConn Gives. 36 Hours, All Paws In.

For the first time in history, UConn Nation is putting all paws in to support the University during a 36-hour online giving event.

UConn Gives will begin on April 4 and continue through April 5, encouraging supporters to make a gift of any amount to their UConn passion project: from student scholarships, to groundbreaking research, and beloved schools, colleges, and academic programs. Continue Reading


Auriemma Leadership Conference Adds Speakers to Impressive Lineup

Additional speakers have been added to the lineup for the Geno Auriemma UConn Leadership Conference.
Additional speakers have been added to the lineup for the Geno Auriemma UConn Leadership Conference.

The Geno Auriemma UConn Leadership Conference has announced its full lineup of speakers for the April 17-18 event. Continue Reading



‘We Can Actually Do This!’

Benjamin Grosse '21 (Nathan Oldham/UConn School of Business)
Benjamin Grosse ’21 (Nathan Oldham/UConn School of Business)

Ben Grosse, UConn Freshman and Business Owner, to Advise New Werth Institute

It isn’t easy running a $100,000-a-year, innovative, premium-performance earbud company while balancing the demands of academics and college activities, but freshman Ben Grosse doesn’t shy away from a challenge. Continue Reading


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


New MBA Students Quickly Becoming Leaders

MBA Case Competition First-Place Team (Nathan Oldham/UConn School of Business)
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading