OPIM Innovate

Undergraduate non-profit teams up with UConn Child Development lab

Posted on by Scott Slater III

Daily Campus – The partnership between Levo International and UConn Child Labs will pilot the non-profit’s first solar-powered hydroponic system, founder of Levo International and a sixth-semester applied and resource economics major with a concentration in international development Christian Heiden, said.

Jose Cruz to Receive Service Excellence Award

Posted on by Claire Hall

Jose Cruz of the UConn School of Business will be presented with the Service Excellence Award from the American Association of University Professors in April. (Nathan Oldham / UConn School of Business)
Jose Cruz of the UConn School of Business will be presented with the Service Excellence Award from the American Association of University Professors in April. (Nathan Oldham / UConn School of Business)

For his outstanding work with the MSBAPM program and other initiatives, OPIM associate professor Jose Cruz will be awarded the Service Excellence Award from the UConn chapter of the American Association of University Professors (AAUP).Continue Reading

Students Use High-Tech Analytics to Optimize Plant Growth

Posted on by Claire Hall

Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton '19 (BUS), Tara Watrous '19 (CLAS), and Radhika Kanaskar '18 (BUS). (Claire Hall/UConn School of Business)
Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton ’19 (BUS), Tara Watrous ’19 (CLAS), and Radhika Kanaskar ’18 (BUS). (Claire Hall/UConn School of Business)

On select Tuesday nights, senior Radhika Kanaskar pops on warm boots and a heavy coat, and prepares for her management information systems class at UConn’s Spring Valley Farm.Continue Reading

Inaugural Entrepreneurship & Innovation Expo Draws Many

Posted on by Claire Hall
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading