UConn Today– Gamification may not yet be a familiar concept to many in the academic world, but thanks to courses taught by Jonathan Moore in the School of Business, UConn students are beginning to bring what they’ve learned in the classroom about this powerful user engagement tool into real-world settings.
OPIM
First-Place Winners
UConn Grad Students Victorious in Prestigious APICS Supply Chain Competition
A team of four UConn graduate students won the APICS Northeast Student Competition earlier this month, defeating competitors from RPI, Rutgers, UMass and more in a supply-chain contest. Continue Reading
Intern of the Year
MEM Student Lindsey Gilson’s Dual Expertise Saved Unilever More than $1 Million
During the eight months that UConn senior Lindsey Gilson worked at Unilever, she led two projects that saved the company over $1 million and improved its inventory system. Continue Reading
Consumers On the Move
UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading
A Victory to Savor
A Determined MSBAPM Team Wins Hard-Fought Travelers Analytics Case Competition
Extra research, attention to detail, and a lively presentation boosted an MSBAPM team from Hartford to a championship in a hard-fought, three-month, four-round Travelers Analytics Case Competition. Continue Reading
Pushing the Knowledge Frontier
Professor Marsden Honored for Lifetime Achievement in Information Systems
OPIM professor James Marsden, a 24-year School of Business faculty member, has received an international, lifetime achievement award for his contributions to the field of information systems. Continue Reading
Subtle Bias Can Derail Results
If Not Well Managed, Crowdsourcing Contests Produce Undesirable Results, UConn Researchers Discover
Crowdsourcing firms and platform designers may need to revisit their strategies, according to UConn School of Business researchers, because the competitive nature of the work, eager newcomers trying to promote themselves, and subtle biases in presentations may be skewing the outcomes. Continue Reading
Welcome New Faculty
School of Business Adds 14 Professors to Ranks
An OPIM professor with a near-perfect student rating, an expert in entrepreneurship and startups, an MSA graduate who wants to help lead the program she loves, and a management professor who specializes in international business growth are among 14 new faculty members joining the School of Business for the Fall 2016 semester.
Our new faculty include: Continue Reading
Adding Value to the Team
Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players
Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.
With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading
Ethical Hacking and Cyber Security Courses Offered
UConn School of Business and EC-Council Partner To Train, Certify Next Generation of Cybersecurity Experts
The University of Connecticut School of Business has partnered with the EC-Council Foundation to offer three distinctive courses for information technology experts who want to be certified in the high-demand field of cybersecurity.Continue Reading