Marketing


Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading


How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading




Spring 2017 Research Newsletter

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.


Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading



UConn Senior Margo Bailey Awarded Fulbright

Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master's degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)

Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People

How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?

Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading