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Marketing
Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies
Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)
Zheyin (Jane) Gu, Giri Kumar Tayi
Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.
How to Fix the High College Dropout Rate?
Focus on Hispanic High School/College Students Could Reverse Educational Slide in Our Country
The United States is no longer the top-ranking nation in terms of college degree attainment; the U.S. has the highest college dropout rate (estimated between 40 and 49 percent) among the industrialized nations. Continue Reading
Which Wine Should I Try?
Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection
Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.
Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading
An Exceptional Business Education
The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading
Advice for the Class of 2017
Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford
In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading
Conscious Capitalism: Serving a Higher Social Goal
Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism
A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading
How General Electric’s Departure Impacts Nonprofits in Connecticut
Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading