Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
Marketing
The Power of Empathy
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Dean’s Report 2017
UConn School of Business Dean’s Report 2017
Unlike Any Other Place
As we approach the final weeks of 2017, the School of Business is growing, thriving and delivering its best to our students, wherever they may be.
Excitement has been at fever pitch in the last few months. We have celebrated phenomenal growth in our campuses, our programs and our student enrollment. Continue Reading
UConn Hosts CIBER Case Challenge
CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)
Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth
The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading
UConn Alum Malfettone Speaks About Corporate Compliance as a Competitive Advantage
John Malfettone ’77, senior managing director and chief compliance officer at Clayton, Dubilier, and Rice, spoke to 100 students and alumni about “Corporate Compliance as a Competitive Advantage.” Continue Reading
VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
Protecting the Vulnerable
India Gravel Quarries (U.Roberto (Robin) Romano Papers, Archives & Special Collections, University of Connecticut Library)
UConn Human Rights Conference Gathers Experts to Address Ways to Watch Over Garment Workers
The new shirt that you are wearing is impeccably tailored and bears a prominent designer label, so it must be responsibly sourced.
Right? Continue Reading
If You Slash the Price, They Will Come!
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law’s Stephen Park Honored with ‘Distinguished Early Career Faculty’ Award
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
MBA Candidate Tackles Challenging Internship to Benefit Medical Patients
Undeterred: Enuma Ezeife ’18 MBA
Enuma Ezeife cringes when she talks about some of the older methods of harvesting bone graft for surgery.
Not only are the procedures excruciating, but they can have numerous unintended consequences, including fracture of a patient’s femur, she said. Continue Reading