In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading
Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.
“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading
Stamford Advocate– New York City this week added a new dimension to the legal crisis facing Purdue Pharma.
The nation’s largest city is suing several pharmaceutical firms including Stamford’s Purdue, one of the most prominent of the many lawsuits that blame the company for fueling the opioid crisis.
While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
Stamford Advocate – As a growing number of states pursue legal action against Purdue Pharma for allegedly stoking the nation’s opioid crisis, both sides are seeking to avoid protracted and costly cases.
The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading