Marketing



New Business Faculty Drawn by UConn’s Reputation

Portraits of Alina Lerman and Debanjan Mitra.
Alina Lerman and Debanjan Mitra will join the UConn School of Business faculty this fall. (Alina Lerman, Debanjan Mitra)

The UConn School of Business is welcoming two distinguished veteran faculty members this fall, including an accounting expert from Yale and a marketing professor who studies innovation. Continue Reading




With Less Than 80 Days to Regulatory Deadline, Neo4j Urges Organizations to Turn GDPR Compliance Into Strategic Advantage

PR Newswire– In lead-up to GDPR’s looming May 25, 2018 deadline, Neo4j, the market leader in connected data, is urging any company that is investing in GDPR compliance to use those investments for a long-term, strategic advantage. As part of that effort, Neo4j is offering an interactive, personalized demonstration and solution assessment, which shows organizations how to use connected data to meet GDPR compliance, and also how to turn those compliance investments into a strategic advantage.


How Visual Technologies Influence Virtual Teams

The word “Persuasion” in bold red letters diagonally across a blurred background of black-and-white words related to communication, teamwork, and development.

Professor Lurie Discovers Visual Technologies Foster Persuasion, Agreement among Virtual Teams

In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading




Professor Stephen Park Named Satell CSR Fellow

Stephen Park dressed formally while speaking at a table.

Solutions to Climate Change, Poverty, Other Social Challenges Require Collective Effort, New Approaches

Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.

“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading