University of Pennsylvania Journal of Business Law, Vol. 19, No.2 (2017)
Marketing
5 Strategies of ‘Psychological Pricing’
True Viral News – We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no effort?
Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies
Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)
Zheyin (Jane) Gu, Giri Kumar Tayi
Spring 2017 Research Newsletter
At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.
Three Marketing Professors to Retire
School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross
Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.
This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading
Seven Business Faculty Honored

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies
Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading
Dean’s Annual Report 2016
Transforming Futures
In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.
The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.
We invite you to read the 2016 Dean’s Annual Report.
Consumers On the Move
UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading
Special Economic Zones and the Perpetual Pluralism of Global Trade and Labor Migration
Georgetown Journal of International Law, Vol. 47, No.4 (2016)
I’ve Got to Buy That!

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products
Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.
Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading

