Georgetown Journal of International Law, Vol. 47, No.4 (2016)
Marketing
I’ve Got to Buy That!

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products
Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.
Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading