Marketing

UConn: Low(er) Cost, High ROI

Posted on by Claire Hall

The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).
The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).

Kerry Fochi Sanders ’93 was born a businesswoman, according to her family. From an early age she had ambition, determination and a keen financial sense.Continue Reading

Business Law Experts: Our Knowledge Is Critical for CEOs

Posted on by Claire Hall

Professor Robert Bird (left) speaks during the Summit on the Academic Profession of Business Law, with Interim Provost John Elliott (Right) behind him. (Nathan Oldham / UConn School of Business)
Professor Robert Bird (left) speaks during the Summit on the Academic Profession of Business Law, with Interim Provost John Elliott (Right) behind him. (Nathan Oldham / UConn School of Business)

When 60 thought leaders in business-law education gathered at UConn’s graduate campus in Hartford last week to look at the future of their profession, there was one message that resonated with all:

Never has there been a more critical time for legal education to be embraced as a fundamental part of a high-quality business-education curriculum.Continue Reading

Ph.D. Candidates: From Writing Prose to Writing Pros

Posted on by

Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester. (Nathan Oldham / UConn School of Business)
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading

For Olympic Athlete the Goal is Dual Degrees

Posted on by Camille Chill
Donn Cabral's professional running career has taken him around the world and provided some unique opportunities – including translating something for celebrity gymnast Simone Biles in Rio de Janeiro. (U.S. Olympics Photo)
Donn Cabral’s professional running career has taken him around the world and provided some unique opportunities – including translating something for celebrity gymnast Simone Biles in Rio de Janeiro. (U.S. Olympics Photo)

The day before he ran the 2018 Hartford Half Marathon, Donn Cabral attended a seminar called “A Lawyer’s Primer on Blockchain.” After he won the race, he headed home to tackle a take-home exam for a course called “Motivating Individuals and Teams.”Continue Reading

2018 Voya Financial Colloquium Draws Top Scholars

Posted on by Claire Hall

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading