Marketing


UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.


MBA, Law Students Vie To Represent UConn at International Negotiations Challenge in Greece This Spring

Shot of two colleagues shaking hands during a meeting at work
(istockphoto.com)

Only a few days remain to register for the popular Negotiations Case Competition and management professor Nora Madjar expects this year’s event, like years past, will draw some of the brightest MBA and law students at UConn.Continue Reading


‘Propelling Change Forward’: School of Business’ Equity Series Tackles Compelling Workplace Topics

UConn Today – In the wake of the Black Lives Matter movement and other calls for social change, there’s a tremendous appetite for knowledge and guidance among business professionals, students, and alumni in a vast variety of industries.

“In the midst of this social revolution I thought, ‘How can we at the School of Business make a difference and bring these issues to a wide audience?’’ says business law professor Robert Bird, who has organized a four-part speaker series on diversity and equity topics.


Strong Backgrounds, Proven Scholarship Are Hallmarks of School’s New Faculty Members

New faculty members include (left to right): Rachel Chambers, Xiang Zheng, Sami Ghaddar, Mary Vernon, and James Warren (Contributed photos)

The incoming cohort of new business faculty includes a consultant on human rights for the United Nations, an award-winning researcher focused on fintech, two enthusiastic accounting experts, and a management professor who researches corporate governance, innovation and performance.Continue Reading



Professor McEvoy Wins Award for His ‘Show Me What You Can Do’ Teaching Style

Professor Kevin McEvoy
Marketing professor Kevin McEvoy, pictured above, has been awarded the UConn Foundation’s University Faculty Excellence in Undergraduate Teaching Award. In this photo from 2019 he is receiving the Graduate Teaching Award. (Contributed Photo)

Marketing professor Kevin McEvoy, a champion of real-world learning and a perennial favorite educator among students, has been awarded the University Faculty Excellence in Undergraduate Teaching Award from the UConn Foundation.Continue Reading


Prestigious AACSB International Re-Accredits School of Business, Accounting Program

(Nathan Oldham / UConn School of Business)

The prestigious Association to Advance Collegiate Schools of Business (AACSB), considered by many to be the ‘gold standard’ of accrediting organizations, has re-accredited the School of Business and, separately, its Accounting program.Continue Reading


MBA/LAW Team Members Already Using Their Newly Honed Negotiation Skills

Close up woman and man sitting in cafe, holding warm cups of coffee on table,
(istockphoto.com)

Although they didn’t earn top-standing in this year’s international negotiation challenge, UConn’s team of MBA and Law students were champions nevertheless.

“This experience has already impacted my work,” said MBA-candidate Jasdeep Singh. “I am currently Head of Operations and Marketing for 3BC LLC and we are in the midst of a negotiation that has been months in the making.Continue Reading


Marketing Knowledge, Authenticity, and Passion Help Senior Michael Greaves Land Job at Branding-Giant Ogilvy

Senior Michael Greaves '21 (BUS) posing with Jonathan earlier this Spring. (Contributed Photo)
Senior Michael Greaves ’21 (BUS) posing with the statue of Jonathan outside Gampel Pavilion earlier this spring. (Contributed Photo)

Senior Michael Greaves ’21 (BUS) outperformed more than 1,000 other applicants to win a coveted job in a leadership-rotation program at Ogilvy, the prestigious global advertising, marketing, and public relations agency in New York City.Continue Reading


UConn Business Professors Present Five, Free Mini-Courses to Showcase Graduate Classes

UConn School of Business faculty, like Professor Robert Bird (Pictured above) are presenting short courses to give prospective graduate students a taste of what a UConn education would be like. (Nathan Oldham / UConn School of Business)
The UConn School of Business is offering five mini-courses to showcase the expertise of its faculty. Although the programs were designed for prospective graduate students, anyone is welcome to join the one-hour, online courses free of charge.Continue Reading