Marketing


Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

Cropped shot of a pregnant businesswoman giving a presentation in the boardroom
(istockphoto.com)

Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.

That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading




UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.


MBA, Law Students Vie To Represent UConn at International Negotiations Challenge in Greece This Spring

Shot of two colleagues shaking hands during a meeting at work
(istockphoto.com)

Only a few days remain to register for the popular Negotiations Case Competition and management professor Nora Madjar expects this year’s event, like years past, will draw some of the brightest MBA and law students at UConn.Continue Reading


‘Propelling Change Forward’: School of Business’ Equity Series Tackles Compelling Workplace Topics

UConn Today – In the wake of the Black Lives Matter movement and other calls for social change, there’s a tremendous appetite for knowledge and guidance among business professionals, students, and alumni in a vast variety of industries.

“In the midst of this social revolution I thought, ‘How can we at the School of Business make a difference and bring these issues to a wide audience?’’ says business law professor Robert Bird, who has organized a four-part speaker series on diversity and equity topics.


Strong Backgrounds, Proven Scholarship Are Hallmarks of School’s New Faculty Members

New faculty members include (left to right): Rachel Chambers, Xiang Zheng, Sami Ghaddar, Mary Vernon, and James Warren (Contributed photos)

The incoming cohort of new business faculty includes a consultant on human rights for the United Nations, an award-winning researcher focused on fintech, two enthusiastic accounting experts, and a management professor who researches corporate governance, innovation and performance.Continue Reading



Professor McEvoy Wins Award for His ‘Show Me What You Can Do’ Teaching Style

Professor Kevin McEvoy
Marketing professor Kevin McEvoy, pictured above, has been awarded the UConn Foundation’s University Faculty Excellence in Undergraduate Teaching Award. In this photo from 2019 he is receiving the Graduate Teaching Award. (Contributed Photo)

Marketing professor Kevin McEvoy, a champion of real-world learning and a perennial favorite educator among students, has been awarded the University Faculty Excellence in Undergraduate Teaching Award from the UConn Foundation.Continue Reading


Prestigious AACSB International Re-Accredits School of Business, Accounting Program

(Nathan Oldham / UConn School of Business)

The prestigious Association to Advance Collegiate Schools of Business (AACSB), considered by many to be the ‘gold standard’ of accrediting organizations, has re-accredited the School of Business and, separately, its Accounting program.Continue Reading