Marketing


Surprise Outcomes When Little Consumer Secrets Kept From Loved Ones

UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.


Nine ‘Enthusiastic, Well Qualified’ Faculty Join School for Fall 2022

Aerial view of the UConn Storrs campus with the text "Welcome, New Faculty - 2022."
(Photo courtesy of University Communications)

The School of Business is welcoming nine new faculty members this semester, continuing a trend of successful recruiting. Many of the new hires already have strong research accomplishments and awards for teaching excellence.Continue Reading


Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas

UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.


Marketing’s Kelly Herd Among Top 50 Best Undergrad Professors

Portrait of Kelly Herd.
Marketing Professor Kelly Herd (Contributed Photo)

UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading


School of Business Offers New Minor in Social Responsibility and Impact in Business

UConn Today – Addressing growing interest from UConn students, the School of Business is launching a minor in Social Responsibility and Impact in Business.

The program is open to all UConn undergraduates, regardless of major. A parallel concentration is also being offered to marketing majors.



Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

Cropped shot of a pregnant businesswoman giving a presentation in the boardroom
(istockphoto.com)

Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.

That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading




UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.