UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.
Marketing
Nine ‘Enthusiastic, Well Qualified’ Faculty Join School for Fall 2022

The School of Business is welcoming nine new faculty members this semester, continuing a trend of successful recruiting. Many of the new hires already have strong research accomplishments and awards for teaching excellence.Continue Reading
Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas
UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.
Marketing’s Kelly Herd Among Top 50 Best Undergrad Professors

UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading
School of Business Offers New Minor in Social Responsibility and Impact in Business
Sustainability Summit Draws Business Innovators, Students to Brainstorm About the Future

It comes as no surprise to senior Brandon Hermoza-Ricci that his peers are extremely invested in sustainability, particularly in the wellbeing of the planet.
“We’ve seen what the world used to be, and what it is becoming, and we want to keep it the way it should be,” said Hermoza-Ricci. “That’s what inspires us.”Continue Reading
Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.
That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading
Sustainability Conference Will Guide Students Interested in ‘Business for Good’
UConn Today – The School of Business is hosting a Global Business Leadership in Sustainability Summit, featuring professionals and faculty discussing key initiatives that are shaping sustainability in business, both locally and around the world.
The Friday, March 25 summit will provide students the opportunity to speak with professionals who share their passion for “business for good,” and encourage students to explore the potential of incorporating sustainability within their careers.
New Marketing Professor Eager to Teach Grad Students

Vishal Narayan has joined the School of Business as an associate professor in the marketing department. His research interests include social media, marketing in emerging markets, and digital marketing analytics.Continue Reading