The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
As we approach the final weeks of 2017, the School of Business is growing, thriving and delivering its best to our students, wherever they may be.
Excitement has been at fever pitch in the last few months. We have celebrated phenomenal growth in our campuses, our programs and our student enrollment. Continue Reading
The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading
John Malfettone ’77, senior managing director and chief compliance officer at Clayton, Dubilier, and Rice, spoke to 100 students and alumni about “Corporate Compliance as a Competitive Advantage.” Continue Reading
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
The new shirt that you are wearing is impeccably tailored and bears a prominent designer label, so it must be responsibly sourced.
Right? Continue Reading
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
Enuma Ezeife cringes when she talks about some of the older methods of harvesting bone graft for surgery.
Not only are the procedures excruciating, but they can have numerous unintended consequences, including fracture of a patient’s femur, she said. Continue Reading