Marketing

Stronger Partnerships

Posted on by Claire Hall

Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association

UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.

Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.

“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading

A New Perspective

Posted on by Claire Hall

2016 EMBA South Africa Trip

A Week in South Africa Proves Life-Altering for EMBA Students

When Executive MBA (EMBA) students Julia Winer and Srinivas Loke travelled to Johannesburg and Cape Town, South Africa, this summer, as part of their curriculum, they expected to learn about the country’s history, culture and business challenges.

What surprised them both was how profound the experience was, and the way it changed their perspectives on life and business.Continue Reading

A Sea-Shanty or Two

Posted on by Claire Hall

Mark DeAngelis

Professor DeAngelis Uses Pop Culture, Creativity to Engage Students

When his students were having trouble remembering the details of an important lesson about legal contracts, Business Law Professor Mark DeAngelis wrote a little sea-shanty to help them retain it.

That’s one of the “law-lessongs,” videos, articles, movie clips, TV excerpts and commentary pieces that are the backbone of DeAngelis’ Legal Studies Classroom blog. The site has developed an international following and has had as many as 6,000 views in a single month.Continue Reading

Message from the Interim Marketing Department Head

Posted on by William Ross Jr.

Greetings!

As summer approaches and our snowy winter fades from our memories into summer’s warm contentment, we are delighted to share Marketing Department news from Spring 2015 that has been a culmination of networking, accomplishments, and research.

Networking was an important theme this spring. On March 25 our undergraduate students came out to the Benton Museum to interact with alumni, corporate partners, and faculty at our Student and Alumni Networking Event. Stewart Lander ’80, the Marketing Department 2014 Alumnus of the year and keynote speaker, stated that networking events give him a chance to interact with students and alumni have much to offer students as well. In addition, the Marketing Department Awards Reception allowed us to honor our successful students and network with them, their parents, and our donors.Continue Reading

What Makes Us Tick?

Posted on by Claire Hall

Behavioral lab at UConn School of BusinessNew Behavioral Lab Expected to Fuel Surge in Research at UConn

Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love:  coffee and their own names.

“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading

Marketing Faculty Accomplishments – Spring 2015

Posted on by Nancy White

Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.

Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach.

Posted on by Nancy White

Journal of International Marketing (2015), 23 (1), 1-22.

Yuliya Strizhakova and Robin A. Coulter

As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading

On the Brink: Predicting Business Failure with Mobile Location-based Checkins.

Posted on by Nancy White

Decision Support Systems, 2015.

Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)

Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading

Ackerman Faculty Scholars Announced

Posted on by Claire Hall

Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).

Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.

The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.