Marketing

I Thought We’d Never Be Able to Do It

Posted on by Claire Hall
2015 CIBER Case Challenge Participants group photo.
Participants in the 2015 CIBER International Case Competition pose in front of the Jonathan the Husky statue on the UConn Storrs campus.
(Quian Callender/UConn School of Business)

Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge

“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.

Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading

Do Managers Seek Control and Entrenchment?

Posted on by Melissa Ferrigno

The CLS Blue Sky Blog – Do managers seek control of the firm, or the level of ownership consistent with entrenchment? Entrenched managers own shares within a range which is high enough to give them control, but sufficiently low to make other shareholders bear the brunt of their non-value maximizing actions. There is a large literature on how entrenched managers can benefit themselves by extracting wealth from other shareholders, but conclusive evidence that managers seek entrenchment is currently lacking.

Internship Success Story: Emily Vasington

Posted on by Nancy White

Emily Vasington is a marketing senior who had a summer internship with Whirlpool Corporation. She received this internship by attending the Fall Career Fair and learned more through her business fraternity, Pi Sigma Epsilon. At Whirlpool, she created a holistic assessment of the company’s in-store marketing materials and developed strategic recommendations to maximize the effect of its in-store marketing investments.Continue Reading

Research Seminar with Robin Soster, University of Arkansas

Posted on by Nancy White

Recently, the Marketing Department invited Professor Robin Soster from the University of Arkansas to speak about her research. Professor Soster presented a paper titled, “How cost reclassification can reduce rumination on loss and eliminate the sunk cost effect in preliminary choice settings” on Friday, November 13. This research examines the effect of cost reclassification (i.e., reframing sunk costs as instrumental toward a newly-available alternative) on the propensity of Continue Reading

Pink Tax Forces Women to Pay More for Products

Posted on by Melissa Ferrigno

WFSB Channel 3 TV- Women are shelling out thousands of dollars more on products that are marketed to women, over the same things that are geared toward men.

Women may want to start looking in the men’s section if they want to save some extra money.

Experts estimate women pay $1,400 more each year on products that are marketed toward them, and over $100,000 in a lifetime.

It is called the ‘Pink Tax.’

Attention to Detail

Posted on by Claire Hall

A doctor in a white coat discusses something with a man in a suit and a woman using a laptop. Medical staff in scrubs are visible in the background.

UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?

When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading

UConn Graduates Scott and Krista Yaglowski are Doing Double Duty Overseas

Posted on by Melissa Ferrigno

Walking the nighttime perimeter of his base in Kabul, Afghanistan, First Lieutenant Scott Yaglowski ’12 (CLAS) may well be dreaming of wings. Wings from Wings Over Storrs. The West Texas Mesquite to be precise.

Yaglowski says going out for those wings is one of the first things he plans to do when his tour ends and he comes home to Connecticut, in December or January. At the top of his list, however, is seeing his family in Newington and hugging his little sister.

Unfortunately he will have to wait a bit longer to hug his older sister. Krista Yaglowski ’09 (BUS), also an Army First Lieutenant in the Connecticut National Guard, is stationed in Kosovo until the spring.

Research Seminar with Ahmed Khwaja, Yale School of Management

Posted on by Nancy White

On October 16, Professor Ahmed Khwaja from Yale School of Management gave a research seminar for the School of Business Marketing Department about “firm expansion, size spillovers and market dominance in retail chain dynamics.” This research examines firm expansion and contraction decisions, and in particular, focuses on the role of firm size on future profitability and market dominance. Continue Reading

Preventing the Next Global Debt Crisis

Posted on by Claire Hall

Graphic of globe with Charts.

Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?

Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.

That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading