Marketing

Up Next: Compliance

Posted on by Claire Hall

Executive Breakfast Series: Building a Culture of Compliance.

‘Building a Culture of Compliance’ Continues Executive Education Breakfast Series

The Chief Operating Officer of a nuclear utility in Washington state noticed an employee trip on the stairs after catching her heel on some loose carpeting. The executive, laden with a full schedule of meetings and decisions, “stood guard” in the stairway until a repair person could arrive, ensuring that no one else got hurt.

That is one example of what a ‘culture of compliance’ looks like, where everyone, including key executives, takes individual responsibility for the values of the organization, said Robert Bird, a UConn professor of business law and the keynote speaker at an upcoming UConn School of Business Executive Education breakfast program titled, “Building a Culture of Compliance.”Continue Reading

New Faculty Members

Posted on by Claire Hall

School of Business Welcomes 10 New Professors, Each ‘Well Chosen’

Views of the School of Business on Aug. 29, 2014.
View of UConn School of Business (Sean Flynn/UConn Photo)

During the first faculty meeting of the new semester, Dean John A. Elliott formally welcomed 10 new faculty members to the UConn School of Business.

“The group is a mix of tenure track, in-residence and visiting professors. They range widely in experience, but each is well chosen,” he said. “Our students, our research mission, and our role in advancing the success of our corporate partners, and the state, will all be well served by their engagement.”Continue Reading

Ukraine’s Quietly Revolutionary Debt Restructuring

Posted on by Melissa Ferrigno

Financial Times – Ukraine’s debt restructuring plan, announced last month, is both revolutionary and evolutionary. The agreement to restructure $18bn of privately held government debt stands in stark contrast to Greece’s nearly apocalyptic showdown with the European Union this year and Argentina’s simmering standoff with holdout creditors.

Stronger Partnerships

Posted on by Claire Hall

Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association

UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.

Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.

“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading

A New Perspective

Posted on by Claire Hall

2016 EMBA South Africa Trip group photo.

A Week in South Africa Proves Life-Altering for EMBA Students

When Executive MBA (EMBA) students Julia Winer and Srinivas Loke travelled to Johannesburg and Cape Town, South Africa, this summer, as part of their curriculum, they expected to learn about the country’s history, culture and business challenges.

What surprised them both was how profound the experience was, and the way it changed their perspectives on life and business.Continue Reading

A Sea-Shanty or Two

Posted on by Claire Hall

Portrait of Mark DeAngelis with his guitar.

Professor DeAngelis Uses Pop Culture, Creativity to Engage Students

When his students were having trouble remembering the details of an important lesson about legal contracts, Business Law Professor Mark DeAngelis wrote a little sea-shanty to help them retain it.

That’s one of the “law-lessongs,” videos, articles, movie clips, TV excerpts and commentary pieces that are the backbone of DeAngelis’ Legal Studies Classroom blog. The site has developed an international following and has had as many as 6,000 views in a single month.Continue Reading

Message from the Interim Marketing Department Head

Posted on by William Ross Jr.

Greetings!

As summer approaches and our snowy winter fades from our memories into summer’s warm contentment, we are delighted to share Marketing Department news from Spring 2015 that has been a culmination of networking, accomplishments, and research.

Networking was an important theme this spring. On March 25 our undergraduate students came out to the Benton Museum to interact with alumni, corporate partners, and faculty at our Student and Alumni Networking Event. Stewart Lander ’80, the Marketing Department 2014 Alumnus of the year and keynote speaker, stated that networking events give him a chance to interact with students and alumni have much to offer students as well. In addition, the Marketing Department Awards Reception allowed us to honor our successful students and network with them, their parents, and our donors.Continue Reading

What Makes Us Tick?

Posted on by Claire Hall

Two people looking at a computer in the behavioral lab at UConn School of Business.New Behavioral Lab Expected to Fuel Surge in Research at UConn

Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love:  coffee and their own names.

“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading

Marketing Faculty Accomplishments – Spring 2015

Posted on by Nancy White

Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.

Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading