Marketing


Which Wine Should I Try?

Red Wine | Which Wine to Choose

Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection

Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.

Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading


An Exceptional Business Education

The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading


Advice for the Class of 2017

Bo Ni '17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)
Bo Ni ’17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)

Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford

In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading


Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading




Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading


UConn Senior Margo Bailey Awarded Fulbright

Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master's degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)

Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People

How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?

Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading