Marketing

Ph.D. Candidates: From Writing Prose to Writing Pros

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Susan Spiggle, professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester.
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading

For Olympic Athlete the Goal is Dual Degrees

Posted on by Camille Chill
Donn Cabral posing in front of the American flag.
Donn Cabral’s professional running career has taken him around the world and provided some unique opportunities – including translating something for celebrity gymnast Simone Biles in Rio de Janeiro. (U.S. Olympics Photo)

The day before he ran the 2018 Hartford Half Marathon, Donn Cabral attended a seminar called “A Lawyer’s Primer on Blockchain.” After he won the race, he headed home to tackle a take-home exam for a course called “Motivating Individuals and Teams.”Continue Reading

2018 Voya Financial Colloquium Draws Top Scholars

Posted on by Claire Hall

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler.
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading

Investors Won’t Tolerate Corporate Misdeeds, Inhumanity

Posted on by Claire Hall
Amy Domini, the keynote speaker for the Business & Human Hights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.
Amy Domini, the keynote speaker for the Business & Human Rights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.

Investment titan Amy Domini, widely considered a leading pioneer in socially responsible investing, came to UConn and shared what can only be described as good news.Continue Reading

Dean Mahoney ’09: A Passion for Entrepreneurship

Posted on by Claire Hall
Dean Mahoney '09, pictured above, co-founded ‘Merican Mule. He is spearheading distribution of his company's namesake, an alcoholic beverage inspired by the Moscow Mule.
Dean Mahoney ’09, pictured above, co-founded ‘Merican Mule in 2015. He is spearheading East Coast distribution of his company’s namesake, an alcoholic beverage inspired by the Moscow Mule. (Nathan Oldham/UConn School of Business)

Sometimes in business, and in life, you have to swallow your mistakes. Even if there are 700 of them!Continue Reading