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School of Business featured news


Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Businessman uses magnifying glass to change data arrow direction
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading


A Taste of Something New! Alumnus Creates Monthly ‘Subscription Box’ Filled with Distinctive Local Goodies

Curated CT provides products from a variety of local sources. Pictured above, is a sample from a previous month. (Contrbuted Photo)
Curated CT provides products from a variety of local sources. Pictured above, is a sample from a previous month. (Contributed Photo)

For more than a decade, alumnus Donald Pendagast ’20 MBA, had been thinking about ways to introduce people to local, small food businesses that they might not try otherwise. In October, his idea came to fruition with the creation of Curated CT, a subscription food box featuring local delicacies, including cheese, coffee, chocolate and sometimes beer. The company is already turning a profit and donates some of its profits to a different local charity every month.Continue Reading


MIS Competition Got Students Thinking Like Toy-Company Execs

"Shanghai, China - Feb 12, 2012: Hands playing a Rubik's Cube game.Rubik's Cube is a 3D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Erna Rubik"
MIS partnered with PwC to bring this year’s MIS Case Competition into the virtual world. (istockimage.com)

For this year’s MIS Case Competition, students were tasked with analyzing the financial performance data for a fictional toy manufacturer and identifying cost saving and operational efficiency.Continue Reading


UConn Management Professor: Workplace Interruptions Jeopardize Productivity

UConn Today – In many American workplaces, employees are bombarded with almost incessant interruptions that disrupt concentration, derail productivity, and generate stress.

Many office workers and IT professionals report being interrupted every three to 11 minutes, while nurses, on average, are interrupted six to 12 times an hour. Most business emails are opened within six seconds of being received, and employees check their emails up to 36 times an hour, according to UConn management professor Nora Madjar.Continue Reading



UConn School of Business Receives First-Ever Top 30 Ranking for Graduate Entrepreneurship from Princeton Review

UConn Today – The rankings, released today by Princeton Review and slated to be published in the December issue of Entrepreneur Magazine, included more than 300 applicants, putting UConn in the top 15 percent of all survey participants. For the second year in a row, UConn ranked at No. 46 for undergraduate entrepreneurship and, for the first time, the UConn School of Business ranked at No. 28 for graduate entrepreneurship amidst the competitive field of participants in this year’s survey.Continue Reading


UConn Students Repeat Winning Tradition During National Analytics Challenge

A female worker wearing a hardhat and safety vest standing in front of a work truck. She is a utility worker, engineer or technician.
This year’s JMP Discovery Summit challenged participants to build a model for a telecommunications company. UConn’s team took 1st place. (istockphoto.com)

For the second consecutive year, a team of UConn graduate students earned the first-place award in a national analytics competition. Their award-winning presentation addressed how a telecom company can analyze and utilize data to help retain existing customers.Continue Reading



New Business Law Program Promises Answers To Tough Questions on Equality, Inclusion

Image of Equity Now Speaker Series on black background
What are some recommendations to make a business more welcoming to the LGBTQ community?

What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?

And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?

Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading


Alumna to Share Mindset Secrets To Help Women Entrepreneurs Prosper

Charlene Walters '92, pictured above, will headline the upcoming xCITE networking event. (Contributed photo)
Charlene Walters ’92, pictured above, will headline the upcoming xCITE networking event. (Contributed photo)

As brazen as it might seem in an uncertain economy, now may be the ideal time for many women to take that giant step into entrepreneurship.

That’s the advice of UConn alumna Charlene Walters ’92, who has created a blueprint for women interested in pursuing their own businesses.

Walters, an entrepreneurship coach, business and branding mentor, and author, will be the keynote speaker at the School of Business’ “xCITE: Women in Entrepreneurship Network” series for women who are, or want to become, entrepreneurs. The event, which will be virtual this year, is from 5 to 6:30 p.m. Nov. 16. This is the first in a series of programs to connect women entrepreneurs.Continue Reading