“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Perceptions of Danger
After the devastation of Hurricane Sandy in October 2012, New Yorkers not only had to rebuild their damaged homes, but they also faced a crisis of consumer confidence.
Even in areas that weren’t impacted by flooding and storm damage, the value of homes decreased, testimony to the wariness that future homebuyers had about the impact of forthcoming storms.Continue Reading
University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.
University at Buffalo – For grocery retailers, the tried-and-true strategy of deep discount promotions is a successful one, according to a new study from the University at Buffalo School of Management.
Fierce Healthcare – As the information blocking debate rages on, one researcher is advocating for an unorthodox approach: Allow vendors and providers to charge fees for managing and exchanging health data.
Thomas D. Adams III, an assistant professor, won a second-place award in Temple University’s Fox School of Business Annual Ph.D. Research Competition in the dissertation category. His research topic was: “Does Adding Accounting Expertise Matter? A Study of Audit Committees in Mergers and Acquisitions.”