The Journal of Blacks in Higher Education – Ugochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Professor Etudo Created Software that May Pinpoint ISIS, Other Hate-Groups’ Radicalization Sites
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading
Hartford Business Journal – Connecticut Innovations has awarded $500,000 in venture funding to LambdaVision, a company spun out of UConn research, to further its work on a retinal implant to cure vision loss for millions of people worldwide.
When Faced with High Privacy Concerns Among Users, the Third-Party Industry Gets More Concentrated
Your personal information is out there. You did not give it out, so how did it get there? Continue Reading
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading