Research


If You Slash the Price, They Will Come!

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)
Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)

Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores

If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.

That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading




Op-Ed: As Houston, Florida Recover from Hurricanes, Home Values May Drop—Even in Areas That Weren’t Flooded

Hurricane

Perceptions of Danger

After the devastation of Hurricane Sandy in October 2012, New Yorkers not only had to rebuild their damaged homes, but they also faced a crisis of consumer confidence.

Even in areas that weren’t impacted by flooding and storm damage, the value of homes decreased, testimony to the wariness that future homebuyers had about the impact of forthcoming storms.Continue Reading


New Business Faculty for 2017

Leanne Adams speaks with Christopher Miller after the first faculty meeting in September. Both Adams and Miller are new instructors-in-residence in the accounting department. (Nathan Oldham/UConn School of Business)
Leanne Adams speaks with Christopher Miller after the first faculty meeting in September. Both Adams and Miller are new instructors-in-residence in the accounting department. (Nathan Oldham/UConn School of Business)

Impressive Professors Bring Strong Credentials, Added Zeal to School of Business Ranks

An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading


Do Deep Promotional Discounts Work? New Study Sheds Light on Strategy

University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.

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Fox Annual Ph.D. Research Competition: Second Place for Tom Adams

Thomas D. Adams III, an assistant professor, won a second-place award in Temple University’s Fox School of Business Annual Ph.D. Research Competition in the dissertation category. His research topic was: “Does Adding Accounting Expertise Matter? A Study of Audit Committees in Mergers and Acquisitions.”


Dyes Detect Disease Through Heartbeat Signals

UConn Today – Vibrant tones of yellow, orange, and red move in waves across the screen. Although the display looks like psychedelic art, it’s actually providing highly technical medical information – the electrical activity of a beating heart stained with voltage-sensitive dyes to test for injury or disease.

These voltage-sensitive dyes were developed and patented by UConn Health researchers, who have now embarked on commercializing their product for industry as well as academic use.