Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Marketing
Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety
Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading
EMBAs: Trip to South Africa Among the Highlights of Education
Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading
Marketing Students Help Dance-Studio Put Best Foot Forward
Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading
Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace
Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.
Consumers: Online Restaurant Reviews are not All Equal
UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.
In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.
Promotional Games at Retail Stores Increase Consumer Spending
UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading
Hurting the Planet is not Only Bad for Humanity, It Can Be Bad for Business
UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading
Marketing’s Kevin McEvoy Earns Recognition as UConn Standout
Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading
New Business School Faculty for 2019
The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading