Marketing

Human Rights, Business Practices — and a Generation Ready to Make a Difference

Posted on by Claire Hall

People with placards and posters on global strike for climate change.
(istockphoto.com)

Human Rights, Business Practices — and a Generation Ready to Make a Difference

During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.

No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading

15 New Faculty Join Business School

Posted on by Claire Hall

COmposite Image of new faculty members, with a welcome message in the middle
The School of Business welcomes new faculty this fall. Top from left, Meng Gao, Garth Monroe, Tao Lu. Bottom from left, Zachary Suetta, Ryan Coles, Christina Kan.

Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading

Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

Posted on by Claire Hall

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading

Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety

Posted on by Claire Hall
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)

Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading

EMBAs: Trip to South Africa Among the Highlights of Education

Posted on by Claire Hall

EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town.
EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town. (Contributed Photo)

Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading

Marketing Students Help Dance-Studio Put Best Foot Forward

Posted on by Claire Hall

Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362. They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)
Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362. They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)

Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading

Consumers: Online Restaurant Reviews are not All Equal

Posted on by Scott Slater III

UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.

In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.