UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.
In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.
UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading
UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading
Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading
The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading
A team of UConn students earned third place in the 2019 International Big Data & Analytics Education Conference with their passionate presentation on “The Catastrophic Effects of Global Warming—The Forces at Play.” Continue Reading
Beloved business law professor Vincent Carrafiello, a two-time alumnus who devoted 52 years to educating UConn students, passed away on Saturday at age 78.Continue Reading
Kerry Fochi Sanders ’93 was born a businesswoman, according to her family. From an early age she had ambition, determination and a keen financial sense.Continue Reading
When 60 thought leaders in business-law education gathered at UConn’s graduate campus in Hartford last week to look at the future of their profession, there was one message that resonated with all:
Never has there been a more critical time for legal education to be embraced as a fundamental part of a high-quality business-education curriculum.Continue Reading
Full name: Grace GuertinContinue Reading