Feature

School of Business featured news

MS in Accounting: Leader of the Pack

Posted on by Claire Hall
UConn MSA students during their in-residence week in Storrs last summer.
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading

Michelle Obama: Authentic, Engaged, Funny and Inspiring

Posted on by John Elliott
Former First Lady Michelle Obama at a special event presented by The Connecticut Forum and The Bushnell on November 16, 2017.
Former First Lady Michelle Obama at a special event presented by The Connecticut Forum and The Bushnell on November 16, 2017. (The Connecticut Forum)

More than 3,000 people packed The Bushnell in Hartford recently to hear former First Lady Michelle Obama in a moderated conversation. While the venue was large, the evening came across as an intimate conversation because she was “authentic,” funny, and told engaging stories. Continue Reading

‘Udder’ Geniuses

Posted on by Claire Hall
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization.
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization. (Seth Bahler/Oakridge Dairy)

Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm

While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading

Fast Forward to 2018

Posted on by Claire Hall

Close-up of a clock face with the word “CHANGE” printed around its edge, symbolizing the passage of time and transformation. The clock’s black hand and metallic rim are in focus, emphasizing the theme of time for change.

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading

New MBA Students Quickly Becoming Leaders

Posted on by Claire Hall
MBA Case Competition First-Place Team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du.
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading

The Next Generation of Innovators

Posted on by Melissa Ferrigno

UConn Today – After announcing his $22.5 million commitment to UConn to foster innovation on Dec. 4, donor Peter Werth attended presentations by alumni, graduate, and undergraduate student innovators during the Entrepreneurial & Innovation Student Huddle held at the newly named Peter J. Werth Residence Tower, formerly Next Generation Connecticut Residence Hall.

View photos

‘Thirty Ideas Are Better Than One’

Posted on by Claire Hall
Marketing students at the Oakridge Dairy Farm in Ellington, Connecticut.
Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)

Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students

The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading

UConn Receives $22.5M Gift for Entrepreneurship, Innovation

Posted on by Tiffany Ventura Thiele
Peter J. Werth speaks at an event to announce his $22.5 million commitment to the University on Dec. 4, 2017.
Peter J. Werth speaks at an event to announce his $22.5 million commitment to the University on Dec. 4, 2017. The pledge from Werth, an innovator in generic prescription medication, is the second-largest in University history. Seated is President Susan Herbst. (Peter Morenus/UConn Photo)

The UConn Foundation has received a $22.5 million commitment from Peter J. Werth, ensuring a legacy of innovation and entrepreneurship for generations of students to come.

“Peter’s transformative and historic commitment cements his legacy as a most generous friend to UConn,” said Josh Newton, President and CEO, UConn Foundation. “As a steadfast UConn supporter for many years, Peter has previously given very generously to our athletic programs. We’re grateful that his generosity has expanded to include academics, especially into an area that supports the economy of our state: entrepreneurship and innovation. We hope he will inspire others to follow his lead.” Continue Reading