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School of Business featured news



The Power of Empathy

Portrait of Kelly Herd.
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading


Business School Hosts NYC Alumni Event

Managing Director and Head of Business Development at GLG Patrick Donegan chats with UConn School of Business Dean John Elliott (left) and others at 'Leading in Turbulent Times.'
Managing Director and Head of Business Development at GLG Patrick Donegan chats with UConn School of Business Dean John Elliott (left) and others at “Leading in Turbulent Times.” The event was presented by GLG and UConn School of Business at GLG (Gerson Lehrman Group) on November 15, 2017 in New York City. (Photo by Andrew Toth/Getty Images for GLG)

Panelists: ‘Turbulent Times’ Provide Opportunities for Leaders to Emerge

Former U.S. Navy SEAL commander David Cooper knows a few things about leading in turbulent times.

Cooper served the elite unit for 25 years, ventured on dozens of dangerous deployments, and earned an array of medals, including one Silver Star and six Bronze Stars.

So when he talked about the U.S. Navy Seals’ 10-year manhunt for Osama bin Laden, and his killing in May 2011, the audience of UConn graduate business students, alumni and friends were engrossed. Continue Reading




Faculty Creativity in Action

To spur creativity during the closing session, conference participants were given minimal resources such as old magazines and cardboard boxes, with which they created "toy theatres" at the Ballard Puppetry Museum.
To spur creativity during the closing session, conference participants were given minimal resources such as old magazines and cardboard boxes, with which they created “toy theatres” at the Ballard Puppetry Museum. (Devin Basdekian/UConn School of Business)

Cooking, Puppetry, Research All Part of Management’s Creativity Conference

How do you celebrate and inspire creativity when you have three dozen top creative scholars coming to campus? Continue Reading


UConn Hosts CIBER Case Challenge

CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)

Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth

The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading


UConn Alum Malfettone Speaks About Corporate Compliance as a Competitive Advantage

John Malfettone '77 speaks about corporate compliance as a competitive advantage.
John Malfettone ’77 speaks about corporate compliance as a competitive advantage. (Nathan Oldham/UConn School of Business)

John Malfettone ’77, senior managing director and chief compliance officer at Clayton, Dubilier, and Rice, spoke to 100 students and alumni about “Corporate Compliance as a Competitive Advantage.” Continue Reading



Op-Ed: 5 Suggestions for an OpEX Practitioner in a Digital World

iSixSigma – The Lean Six Sigma (LSS) Green Belt and Black Belt curriculum needs an overhaul. The original operational excellence (OpEx) Lean Six Sigma methodology developed by Motorola in the 1980s and made famous by Jack Welch at General Electric (GE) in the early 1990s is finding itself a bit long in the tooth in comparison to the digital transformation activity going on around it. Practitioners of Lean Six Sigma who learned their craft more than 10 years ago need on-the-job training or CE (continuing education) classes to remain valuable to their client companies. The digital transformation has overtaken this quaint methodology, and unless continuous improvement teams embrace the new paradigm, their ability to affect the world will get smaller and smaller.

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