Research




Ph.D. Alumna Wins Highly Competitive Management Research Award

(contributed photo)

The Academy of Management has awarded a prestigious dissertation award to UConn Ph.D. alumna Semin Park ’19 for her research about friendships and conflicts among future paramedics participating in a mock emergency drill.Continue Reading



Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Graphic displaying a giant magnifying glass looking at data increases and 4 small people observing.
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading


UConn Management Professor: Workplace Interruptions Jeopardize Productivity

UConn Today – In many American workplaces, employees are bombarded with almost incessant interruptions that disrupt concentration, derail productivity, and generate stress.

Many office workers and IT professionals report being interrupted every three to 11 minutes, while nurses, on average, are interrupted six to 12 times an hour. Most business emails are opened within six seconds of being received, and employees check their emails up to 36 times an hour, according to UConn management professor Nora Madjar.Continue Reading



Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading