Faculty

Gamification and Mobile Marketing Effectiveness

Posted on by Nancy White

Journal of Interactive Marketing 34 (2016), 25–36

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson

A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes.  Full article.

AACSB board member, John A. Elliott, dean of the UConn School of Business rings the closing bell of the New York Stock Exchange

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Representatives of AACSB International—the Association to Advance Collegiate Schools of Business, including board member John A. Elliott, dean of the UConn School of Business (far left) rang the closing bell of the New York Stock Exchange on Monday, June 13th in celebration of the organization’s 100th anniversary. The longest serving global association dedicated to advancing management education worldwide, AACSB accredits 761 of the world’s best business schools across 52 countries and territories. The UConn School of Business has been accredited since 1958.
Representatives of AACSB International—the Association to Advance Collegiate Schools of Business, including board member John A. Elliott, dean of the UConn School of Business (far left) rang the closing bell of the New York Stock Exchange on Monday, June 13th in celebration of the organization’s 100th anniversary. The longest serving global association dedicated to advancing management education worldwide, AACSB accredits 761 of the world’s best business schools across 52 countries and territories. The UConn School of Business has been accredited since 1958.

Celebrations

Posted on by Claire Hall
A view of the School of Business on April 28, 2015. (Peter Morenus/UConn Photo)
A view of the UConn School of Business. (Peter Morenus/UConn Photo)

School Honors Faculty Whose Accomplishments Shine Brightly; Professor Golec Awarded ‘Research Excellence’ Honor

Finance professor Joe Golec, a scholar who keeps a running list of at least 100 potential research topics at all times, was awarded the School of Business’ top honor this spring, its Award for Research Excellence.

Meanwhile accounting professors Yanhua “Sunny’’ Yang and Michael Willenborg earned the School of Business’ Best Paper award for a highly regarded research paper about IPO prices. One of the reasons she chose to work at UConn, Yang said, was the value the University places on research distinction. Continue Reading

Research of Seismic Proportion

Posted on by Claire Hall
Northridge, California - January 19, 1994: Experts survey office building with one side entirely collapsed from the Martin Luther King Day earthquake. (iStock)
Northridge, California – January 19, 1994: Experts survey office building with one side entirely collapsed from the Martin Luther King Day earthquake. (iStock)

Finance Professor Finds Inconsistency in California’s Earthquake Insurance Charges

Are some California homeowners subsidizing others for earthquake insurance due to policies that unfairly lump together insurance premiums for both high- and low-risk property owners?

The answer appears to be “yes,” based on new research by UConn finance professor Xiao “Joyce” Lin, a former California resident who is interested in earthquake insurance pricing and demand.Continue Reading

Canaan Collector’s Accordions Help Tell Story of the Past

Posted on by Melissa Ferrigno

The Register Citizen – Once an avid player, Canaan’s Paul Ramunni hadn’t picked up an accordion for 42 years.

“I played the instrument from age 10 to 17. When I went to Fairfield University, the accordion went into the closet. In mid-2008, I woke up one morning and inexplicably had the urge to play again,” said the 67-year-old, who had a CPA firm in Canaan for 35 years before selling it five years ago. He now teaches accounting and financial literacy courses full time for the University of Connecticut.

Tradeoffs, Conflicts, Opportunities

Posted on by Claire Hall
Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)
Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)

Business Law Conference Draws International Experts, Sparks New Ideas

Experts in business law, management and a range of social science disciplines attended a two-day conference at UConn titled, “Public Regulation and Private Governance: Competitors or Collaborators?”

Conference participants, from North America and Europe, presented 14 papers that tackled the complex topic of how public regulations and private governance can complement each other.

The keynote dinner featured Continue Reading

Marketing Professor Wynd Harris Awarded Prestigious Fellowship to Study at Middlebury College

Posted on by Claire Hall

Wynd Harris - Hebrew Studies

Middlebury College in Middlebury, Vermont, has awarded a prestigious fellowship to Wynd Harris, associate professor in-residence of marketing, which will allow her to pursue her interest in learning modern Hebrew, and ultimately assist her in researching the relationship between military expertise and entrepreneurship.Continue Reading

Lucy Gilson: The Impact of Gender in Academia and Professional Life

Posted on by Melissa Ferrigno

Best Work Best Life– Dr. Lucy Gilson, Professor and Management Department Head at University of Connecticut’s School of Business, and the Director of the Geno Auriemma UConn Leadership Conference, joins Kathy and Mo in a fascinating discussion about the impact of gender on the roles women and men play in academia and also the choices they make both personally and professionally. Dr. Gilson shares her keen perspectives as an educator, a leader and a researcher, revealing underlying patterns and trends that unconsciously shape both men and women in their career directions and their futures. (And don’t miss what her 14-year-old son shares as his top tips for a successful life!).

Mo Hussein: The Story of a Beloved Professor

Posted on by Claire Hall
Mo Hussein (Nathan Oldham/UConn School of Business)
Mo Hussein (Nathan Oldham/UConn School of Business)

One of the first things people notice about Accounting Professor Mo Hussein is his warm personality. The second, is that he enjoys a little mischief.

“I once told students that my grandfather was a witch doctor,” he said, with a twinkle in his eye. “And some of them believed it!”

Hussein has spent his 38-year career at UConn, where he has taught thousands of students and helped to build the accounting department’s reputation as among the best in the nation. He also served as accounting department head from 1989-90 and from 2003-15, and as interim dean of the School of Business from 2006-07. Continue Reading

Spring 2016 Research Newsletter

Posted on by Melissa Ferrigno

Welcome to the Spring 2016 Research Newsletter of the University of Connecticut School of Business. As a top public research institution, our faculty are drawn, in part, by the opportunity to merge their love of teaching with their passion for discovery. This spring, our professors have studied a wide range of topics in the business field. In this issue, we feature a fascinating article about how…