Faculty

‘You are an Entrepreneur!’

Posted on by Claire Hall
Kathryn Friedrich, Head of Global Monetization, YouTube.
Kathryn Friedrich, Head of Global Monetization, YouTube (Nathan Oldham/UConn School of Business)

UConn’s New Xcite Conference Draws 200+ Women; Strives to Increase Connecticut’s Women Business Leaders

It was a simple assignment that YouTube executive Kathryn Friedrich gave to the audience of 200 business women: take a minute and think of an entrepreneur.

“If you’re not thinking of yourself, think again, because you are an entrepreneur,” she said. “Entrepreneurship is a mindset. You don’t have to start your own company to be an entrepreneur. You can start working on it right away!” Continue Reading

Welcome New Faculty

Posted on by Claire Hall
Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester.
New faculty members pose for a photograph during orientation. Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester.  (Nathan Oldham/UConn School of Business)

School of Business Adds 14 Professors to Ranks

An OPIM professor with a near-perfect student rating, an expert in entrepreneurship and startups, an MSA graduate who wants to help lead the program she loves, and a management professor who specializes in international business growth are among 14 new faculty members joining the School of Business for the Fall 2016 semester.

Our new faculty include: Continue Reading

A Fast Track to Economic Growth?

Posted on by Claire Hall
Jeffrey Cohen, who specializes in real estate and finance, has received a 4,000 grant from the state Department of Transportation to start investigating economic changes along the CTfastrak bus route.
Jeffrey Cohen, who specializes in real estate and finance, has received a $194,000 grant from the state Department of Transportation to start investigating economic changes along the CTfastrak bus route. (Nathan Oldham/UConn School of Business)

Real Estate Professor Jeffrey Cohen Eager to Study Impact of New Transit System on Central Connecticut

Will the state’s new bus rapid-transit system – CTfastrak – which has already carried 4 million riders since its inaugural trip in March 2015, also spur growth in housing, restaurants, and other businesses along its route in central Connecticut?  Continue Reading

PROMESA and Puerto Rico’s Pathways to Solvency

Posted on by Melissa Ferrigno

Harvard Law School Forum on Corporate Governance and Financial Regulation – Facing a self-declared “death spiral” of public debt, the Governor of Puerto Rico announced a debt moratorium earlier this year, halting payments to bondholders. A series of missed payments followed, including a landmark default on constitutionally guaranteed bonds in July. At the same time, Congress passed the Puerto Rico Oversight, Management, and Economic Stability Act (PROMESA or “promise” in Spanish), which combines a debt restructuring system with federal controls over the island’s finances. But enacting PROMESA is only a first step. Coordination and engagement with creditors is the next step—and an even more complicated one—in Puerto Rico’s long journey towards solvency and fiscal stability.

‘Their Success is My Success’

Posted on by Claire Hall
Portrait of Kevin McEvoy.
Kevin McEvoy (Nathan Oldham/UConn School of Business)

Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award

Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.

Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners.  Continue Reading

Business Law Professors Honored for Research

Posted on by Claire Hall

Two UConn business law professors received prestigious research awards over the summer.

Professors Stephen Park and Robert Bird received the Hoeber Memorial Award for Excellence in Research for their article, “The Domains of Corporate Counsel in an Era of Compliance.” The Hoeber award, given in memory of prominent business law professor Ralph C. Hoeber, is awarded by the editors of the American Business Law Journal to recognize excellent research. Continue Reading

Shaping an Emerging Global Agenda

Posted on by Claire Hall

Closeup of newspaper with a focus on the words "human rights."

Professor Park, Colleagues Awarded UConn Academic-Plan Grant to Help Further the Study, Practice of Human Rights in Business

Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading

Fund Provides UConn Business Startups Financial Support

Posted on by Melissa Ferrigno

UConn Today – The University of Connecticut in partnership with Connecticut Innovations (CI) and Webster Bank today announced it is establishing a $1.5 million UConn Innovation Fund that will provide early-stage financial support to new business startups affiliated with UConn.

Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award

Posted on by Nancy White
Robin Coulter and Yuliya Strizhakova holding American Marketing Association Awards.
Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)

Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.

 

Gamification and Mobile Marketing Effectiveness

Posted on by Nancy White

Journal of Interactive Marketing 34 (2016), 25–36

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson

A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes.  Full article.