Two UConn business law professors received prestigious research awards over the summer.
Professors Stephen Park and Robert Bird received the Hoeber Memorial Award for Excellence in Research for their article, “The Domains of Corporate Counsel in an Era of Compliance.” The Hoeber award, given in memory of prominent business law professor Ralph C. Hoeber, is awarded by the editors of the American Business Law Journal to recognize excellent research. Continue Reading
Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading
Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
School Honors Faculty Whose Accomplishments Shine Brightly; Professor Golec Awarded ‘Research Excellence’ Honor
Finance professor Joe Golec, a scholar who keeps a running list of at least 100 potential research topics at all times, was awarded the School of Business’ top honor this spring, its Award for Research Excellence.
Meanwhile accounting professors Yanhua “Sunny’’ Yang and Michael Willenborg earned the School of Business’ Best Paper award for a highly regarded research paper about IPO prices. One of the reasons she chose to work at UConn, Yang said, was the value the University places on research distinction. Continue Reading
Finance Professor Finds Inconsistency in California’s Earthquake Insurance Charges
Are some California homeowners subsidizing others for earthquake insurance due to policies that unfairly lump together insurance premiums for both high- and low-risk property owners?
The answer appears to be “yes,” based on new research by UConn finance professor Xiao “Joyce” Lin, a former California resident who is interested in earthquake insurance pricing and demand.Continue Reading
The Register Citizen – Once an avid player, Canaan’s Paul Ramunni hadn’t picked up an accordion for 42 years.
“I played the instrument from age 10 to 17. When I went to Fairfield University, the accordion went into the closet. In mid-2008, I woke up one morning and inexplicably had the urge to play again,” said the 67-year-old, who had a CPA firm in Canaan for 35 years before selling it five years ago. He now teaches accounting and financial literacy courses full time for the University of Connecticut.
Business Law Conference Draws International Experts, Sparks New Ideas
Experts in business law, management and a range of social science disciplines attended a two-day conference at UConn titled, “Public Regulation and Private Governance: Competitors or Collaborators?”
Conference participants, from North America and Europe, presented 14 papers that tackled the complex topic of how public regulations and private governance can complement each other.
The keynote dinner featured Continue Reading