Marketing


Alumni Spotlight: Katherine Maroney ’16

Katherine Maroney ’16 is now a Talent Acquisition Specialist at Enterprise Holdings, but she attributes her successful transition from undergrad to professional life to her time at UConn. She encourages students to get involved, whether that be in organizations that directly relate to your major or not. Katherine was involved in both a sales, marketing, and management fraternity as well as other clubs that helped her build skills in communication and leadership.

As for her path to her current role with Enterprise Holdings, she was first exposed to the company at the UConn career fair. She met with a representative that had graduated from UConn and within a year and a half with the company, was running her own store and driving a company car. As a senior, Katherine wasn’t sure exactly what type of career she wanted to pursue and was attracted to Enterprise because of the options that they had, allowing her to learn every aspect of a business and move her career forward based on what part interested her most.

In her current role, Katherine acts as a business partner to the hiring managers of Enterprise’s rental divisions and departments. She recruits and hires for Enterprise, National, and Alamo locations across three states, Connecticut, Rhode Island, and Western Massachusetts, using reporting to assist hiring managers in determining staffing needs. In addition to this she attends career fairs and networking events on college campuses to recruit students for management and sales trainee programs, staff accountant roles, and auto detailer opportunities. Aside from recruiting and interviewing, she also coaches managers and employees on best interview practices, providing support for external applicants or interviews for promotions.

For undergraduate students looking for summer internships or full-time roles, Katherine advises them to get in front of as many employers as you can. “The more employers you include in your search, the more you can learn about exciting career opportunities you never knew existed,” she says, “the more you participate in career fairs and networking events the more comfortable you will become.” Follow up and engagement with different employers can set you apart from other students that are applying for the same roles, helping you secure that dream position.



Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

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Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.

That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading



School Hosts Two Programs to Offer Women Students Insight, Connections, Advice During International Women’s Day

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The School of Business is offering two unique programs, both featuring successful women in business, as part of its celebration of International Women’s Day on Tuesday.

A panel of leaders from Amazon, including alumna Shirley Tarabochia ’17 MBA the General Manager at Amazon’s Windsor, Conn. facility, will address graduate students at the GBLC in Hartford.Continue Reading




UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.


MBA, Law Students Vie To Represent UConn at International Negotiations Challenge in Greece This Spring

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Only a few days remain to register for the popular Negotiations Case Competition and management professor Nora Madjar expects this year’s event, like years past, will draw some of the brightest MBA and law students at UConn.Continue Reading


Alumni Spotlight: Karina Alfisher ’17

Alumni Spotlight: Karina Alfisher ’17 Senior Merchandising Manager at The Grommet

Karina Alfisher ’17 knows all about the importance of getting an early start acquiring work experience. As an undergraduate, she was committed to advancing her professional career as early as possible, starting her first internship at Reebok HQ her sophomore year. From there she was able to stick with the company for two more summer internships as well as receive a full-time job offer upon graduation.

From her time at Reebok to her current role as Senior Merchandising Manager at The Grommet, an online marketplace and discovery platform for consumer products, Karina has gotten a taste of working at both large and small companies. There are certainly advantages and disadvantages of both and the decision depends mainly on the type of environment and role you’re seeking. For Karina, her move to the Grommet had her looking for a role that would allow her to have her own part of a business and challenge her with goals she could control. In terms of some of the benefits she sees with a smaller company, she says your everyday contributions have a larger impact on the company’s success, and you can immediately see the results of your work. One of the advantages of a larger company, however, is having more strict processes and structure, which for some people can help with staying organized.

In Karina’s current position, each day can be different. Her team works with almost every team at The Grommet, allowing her to work on a variety of projects at once. At it’s core, her group is responsible for discovering unique consumer products from small businesses and partnering with them to onboard them to their site. Some of her typical tasks include online research, attending trade shows, and networking with industry leaders to identify the latest trends helping to deliver products that will be most impactful for consumers. One of her favorite things about her job is working with small businesses, she was even able to partner with an old friend during the pandemic helping her boost her candle-making company.

As for advice she has for current undergraduates looking for summer internships or full time roles, she emphasized the importance of starting internships or rotational programs as early as possible, as they can be helpful in figuring out what roles and industries you like. Additionally networking and building relationships with your professors can be beneficial, she says, “they are a really great resource having either worked in the industry you’re interested in or knowing others who have. You can learn a lot from them.”