Marketing


Many global corporations will soon have to police up and down their supply chains as EU human rights ‘due diligence’ law nears enactment

The Conversation – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.

The European Parliament approved a draft of the new rules in June 2023, and now EU member states and the European Commission will negotiate to finalize the law, which is expected to begin rolling out in phases a few years from now

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Ask the Experts – Car insurance in Connecticut

Wallethub – We ask Kevin McEvoy:What does it say about car insurance companies that so many have celebrity endorsers?

Car insurance companies, as well as all insurance companies, need to find ways to differentiate themselves from competition. This is not an easy thing to accomplish when the product is not something consumers enjoy thinking about or purchasing. Plus, products can appear so similar.

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Ask the Experts – Best Low Interest Credit Cards

Wallethub – We ask Robert Bird: Does the definition of a “low interest” credit card change over time?

A low-interest credit card has a lower-than-average annual percentage rate of interest for the credit used. Low is a relative term, and can change over time as market rates for interest also change. For example, the Federal Reserve occasionally increases its interest rate on the federal funds rate, which is the interest rate for interbank lending. An increase in that rate in turn may cause interest rates on credit cards to rise as well.

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Marketing Professor Bill Ryan is Honored with Undergrad Career Mentor Award

UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.

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Nine Named To Fulbright US Student Program For 2023-24

UConn Today – Nine UConn students have been selected as recipients of a grant through the Fulbright U.S. Student Program for the 2023-24 academic year. The program provides grants for individually designed study and research projects or for English teaching assistantships around the world. Students meet, work, live with, and learn from the people of the host country, sharing daily experiences.

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Alumna Melinda Brown Tells Class of 2023 to Make Great Plans, Know When to Pivot, Work in the Office Sometimes

UConn Today – Leave it to a fashion-industry titan to offer UConn business students some words of wisdom that will likely never go out of style.

Alumna Melinda Brown ’77 (BUS) ’85 MBA shared her business perspective based on 40 years working in global consumer products and luxury retail companies.

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Alumni Spotlight: Molly Cournoyer ’22

Portrait of Molly Cournoyer with the Pure Barre and UConn Husky logos. Text reads: “Marketing Alumni Spotlight: Molly Cournoyer ’22, Sales Representative at Pure Barre.” Below is the quote, “Be prepared, ask questions, and follow your gut instinct."

Molly Cournoyer graduated from the UConn School of Business in December 2022. During her time at UConn, Molly made sure to focus on both her physical and mental health to ensure success in starting her career. Molly explained, “I think in today’s world being able to work from home can get in the way of work life balance as you can just hop on your device to answer a few emails. By choosing to prioritize my health while in school I became a better student and now a more successful employee.”

Molly is currently working as a Sales Representative for Pure Barre. The company’s focus on health and wellness is what attracted her to the role. “The team is very focused on having a healthy mind and body for the clients, along with each other;” she continues, “The deciding factor for me was how I felt in the studio. I would say I’m a pretty intuitive person so when I felt at home as I walked into the studio I knew it was a good fit.”. For Molly, a typical day in her role is centered around strong customer service. She works to make sure members are getting what they are looking for out of their memberships, as well prospecting for new members. Her main objective is to get them into the studios and eventually into memberships that will work for their own routines and personal goals.

Molly recalls her favorite professional experience so far would be making so many connections with her professors while at UConn, especially those who are adjunct professors. “Having professors who are still in the field has been such a great opportunity for connections that will help in my professional life;” Molly stresses the importance of networking, “The connections you make can bring so many opportunities your way. Something that I’ve done to advance my career is keeping an active LinkedIn account and consistently growing my network.”. Molly’s advice to current undergraduate students is to be prepared for whatever comes your way. She notes that “When you are in an interview you are also interviewing that company. Be prepared, ask questions, and follow your gut instinct. Learn to be your best self. If a company is not going to accept you for who you are, and what you have to offer then there are bigger and better things coming your way!”.


UConn EMBA Alumna: ‘I Believe I Can Change the World’

UConn Today – In her work as a vice president at Connecticut Children’s Medical Center, Annamarie Beaulieu supports strategic initiatives and research that contribute to new therapies and better medical care for children.

Beaulieu, who also has a master’s degree in public health from UConn and has raised four children to adulthood, has long known that maternal and child health was her passion.

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Student Spotlight: Olivia Hoffman

Portrait of Olivia Hoffman with the CVS Health and UConn Husky logos. Text reads: “Marketing Undergraduate Spotlight: Olivia Hoffman '23, Human Resources Corporate Intern at CVS Health.” Below is the quote, “It is important to keep in mind that as an intern, your entire internship is also an opportunity to showcase your skills and company fit."

Olivia Hoffman is a senior Marketing major with a concentration in Digital Marketing and Analytics and a minor in Management. Early in Olivia’s college career, she made it a priority to get involved in extracurricular activities and try new things. Olivia recalls that the most important step she took as an undergraduate was exposing herself to areas outside of Marketing. Through experiences like joining the Learning Community Council’s Recruitment Committee instead of the Marketing Committee and participating in the First Year Experience Program as a Mentor, Olivia got a taste of what different career paths looked like and new opportunities. Another important step Oliva took was making sure to network. “We hear all the time from professors and faculty that networking is important, but networking is so much more than a buzzword. The only way I discovered my past internship and the role I am pursuing after graduation was by striking up a conversation with a friend of a friend who worked at the company – if I had not taken the time to network with her and ask her about her job, I would have missed out on the perfect opportunity for me.” This past summer, Olivia worked as a Human Resources Corporate Intern at CVS Health. The internship lasted 10 weeks from June through August 2022. At the conclusion of her internship, Olivia accepted a return offer to join the company’s Human Resources Leadership Development Program (HRLDP) after graduation, which is a three-year rotational program based in Hartford, CT.

When looking for internship roles, Olivia had certain criteria in mind. She knew she wanted to work for a large company with a strong company culture and a mission she believed in. She also wanted to work somewhere that invested in early career talent. “That can mean something different to everyone, but to me, that meant a company that offered Leadership Development Programs after graduation and other talent development opportunities catered to recent graduates. CVS Health checked all of those boxes, and when I joined the company this summer, I was even happier than I expected to be.” Although interns were primarily virtual this past summer, Olivia made the most out of her experience. Most days, She would attend meetings with her team to discuss and work on projects and participate in development workshops offered to interns. CVS Health placed a large emphasis on networking, so over the summer Olivia was able to set up 30 minute “coffee chats” with 50 human resources professionals across different areas of the business. Olivia states, “It is important to keep in mind that as an intern, your entire internship is also an opportunity to showcase your skills and company fit; that played a large part in the process for receiving a full-time offer” Olivia recalls her favorite part of her internship was when CVS Health hosted all 300+ corporate interns for a week in their Hartford, CT office for their Intern Summit event. “Although I had completed other internships prior to this role, this was the first time that I was truly in an office setting for full-time work due to the pandemic. That week really transformed my perspective on the workplace and allowed me to gain a better understanding of what office culture looks like, which cannot be communicated through a Zoom call. It was an overwhelmingly positive experience that influenced my choice to join the company full-time next June.”

One piece of advice Olivia has to offer other undergraduates is to look early and often for roles, but to also understand the timeline for your industry. “Sometimes you might find that perfect job listing in October, but most often the timeline may look different. It can be disheartening to consistently look for Marketing roles early in the year and to not find many, but once you realize that the Marketing recruiting timeline leans more towards the Spring semester, it can alleviate some worry.” Olivia also wants to emphasize how incredibly important it is to network as much as you can. “UConn students have such a large alumni network who want to see UConn students succeed, so take advantage of that! Attend events on campus where you can connect with employers and take the time to build genuine relationships before the internship or full-time role you want is even on the table so that you are top-of-mind when application time comes.”