UConn Today – The School of Business is hosting its second annual Global Business Leadership in Sustainability Summit, addressing issues and ideas shaping sustainability in business, both locally and globally.
The event, from 9 a.m. to 1 p.m. on Friday, March 24, will provide students the opportunity to speak with young alumni, business professionals, and other friends of UConn who share enthusiasm for “business for good.’’
Marketing doctoral candidate Justin Sieow and assistant professor of Marketing Christina Kan’s paper titled “The Business Case Against (and for) Product Gendering,” was named the best paper by the Marketing for Higher Education Special Interest Group, the “Marketing to Evolving Consumers” special session at the 2023 American Marketing Association winter conference. Their paper examines the efficacy of product gendering in contemporary society and suggests that contemporary consumers generally prefer ungendered over gendered products, and perceive the act of product gendering as a marketing action that is aimed at encouraging purchase in a manipulative manner. Justin stressed that, “This research would not be where it is at without Christina’s input and keen eye to details. It has been an absolute privilege and honor working with someone as amazing and dedicated as Christina. I could continue singing her praises, but I’m sure everyone who has worked with her already know all of that.”
UConn Today – The UConn School of Business announced today that it has revised its MBA program, making it faster, more flexible, and more convenient for graduate students to earn their degrees.
Beginning in Fall 2023, the program will decrease the number of credits required to earn an MBA from 57 to 42. It will also change its concentrations and realign its core courses. The changes allow students to complete the MBA program faster—in just over a year if pursued aggressively—and at a lower cost.
UConn Today – The Russian invasion of Ukraine has captured the attention of Americans in ways that few other conflicts have, and created challenges that today’s business students will likely grapple with for the rest of their careers.
That’s the perspective of two leading business-ethics scholars who will be the guest panelists during a Feb. 20 program called “Business, Peace and the War in Ukraine: One Year Later.’’ It is part of the School of Business’ Equity Now speaker series that addresses prominent justice and human rights issues in business.
Professor Robin Coulter, head of the Marketing Department at the School of Business and Voya Financial Fellow, has been named a 2023 American Marketing Association (AMA) Fellow.Continue Reading
UConn Today – Whether it’s a graduation party, a milestone birthday, or a toast to a promotion, celebrations can benefit participants’ health and wellbeing.
Those are the findings of UConn marketing professor Danielle Brick, whose research was just published in the Journal of Public Policy & Marketing.
Jorge Perdomo is a senior Marketing Management major with a concentration in Digital Marketing & Analytics planning to graduate from UConn in May 2023. Jorge works as an eCommerce Data Analyst for ShelterLogic and has been in the position since August 2022. Jorge started his journey with ShelterLogic on Handshake. “I had a recruiter reach out to me and suggested that I apply.”, he recalls. After applying, the recruiter scheduled an interview with the hiring manager, supervisor, and the head of HR to further discuss Jorge’s experiences and future responsibilities. The most prominent factor that attracted Jorge to this position was how it integrated both of his interests, Data Analytics and Marketing, into one role. He had found in his search that companies usually prioritize one or the other with their internship offerings. Jorge also enjoyed the hands-on aspects of the role, “I was told that I’d be able to join in and participate in weekly meetings across different departments to discuss growth opportunities and areas that can be improved on, which stood out for some of my other offers”, he states.
At ShelterLogic, Jorge is primarily responsible for reviewing data on listings with well-known retail customers such as Home Depot and Walmart. Jorge searches for any inconsistencies in the data, and then utilizes the customers’ portal to correct any of the noticeable errors. He also must gather data on any new and existing products with Salsify, a customer relationship management software which houses all of ShelterLogic’s information regarding our products, and export it onto the retail portal for customers. With that being said, “One of the greatest things about this position is that no task or day is the same.”, he adds. Jorge’s favorite professional experience so far has been learning all the different portals that customers are using; “As a consumer, it’s so easy to just see a listing on Amazon or Walmart and click add to cart but going behind the scenes and seeing the steps required to create an item from the very beginning and working in all the data until the listing goes live has easily been one of my most favorite and educational tasks.”, he notes.
A piece of advice Jorge offers to students is to not be so hard on yourself throughout your application process. He would like to emphasize the importance of understanding what your soft skills are and how you could apply them into specific positions. “It’s very easy for students to focus on how their technical skills will play into the position, but companies also want to see how you will fit into their culture as well!”, he shares; “There will be companies that do not see you as a fit, and that’s ok! It’s important to always ask for feedback and pointers on what you could improve on. Take the whole interview process as a learning experience and make sure to remind yourself that rejection is just redirection!”.
MBA candidate Ben North expected his experience at the 2022 United Nations Climate Change Conference (COP 27) in Egypt to be impactful, but it exceeded his expectations from the beginning.Continue Reading
The UConn Executive MBA program is among the most elite in the nation, ranking among the Top 20 programs of its kind, according to Fortune.
The EMBA program earned its high ranking because of its ability to attract top students, its outstanding reputation among companies, and its alumni representation in senior management of Fortune 1000 companies.
The 2022-23 Best EMBA ranking puts UConn’s program at No. 20 out of the 55 programs that the publication ranked as outstanding.
“Our EMBA program was designed to cater to the unique needs of mid-career executives, who already have high level skills, and are looking to round out their experiences,” said David Souder, Associate Dean of the School of Business and former Academic Director of the program.
“We’ve maintained high admission standards in the program, and it isn’t unusual for our EMBA students to also have advanced degrees in nursing and law or to have already earned a doctorate,” he said. “Furthermore, our program has been thoughtfully designed to enhance collaboration between expert faculty and mature students. Our students learn both from their instructors but also from each other through team projects.”
Professor Stephen Park, who is currently the Academic Director of the EMBA program, said the program has a proud and enthusiastic alumni community that supports its current students.
“We deliberately leverage those close working relationships, and that’s something our students welcome,” Park said. “We don’t have specialized tracks in our program, but rather we offer soup-to-nuts exposure to what top leaders in an organization need to know.”
The UConn EMBA program is now accepting applicants for the Fall 2023 class. For more information, please visit emba.business.uconn.edu
Allison Zweig graduated from UConn in Spring 2022 as a Marketing major with a double minor in Communication and Spanish. Allison now serves as a Research Analyst at NielsenIQ (BASES), a global information services company. Allison was introduced to NielsenIQ when Tyler Delano, a UConn alum, came into her Marketing Research class (MKTG 3260). Tyler spoke to the class about the exciting life within BASES and the company culture. “It really inspired me to hear about how fun and rewarding a career in marketing research could be.” Allison recalls; she then applied for an internship at NielsonIQ. “My interview process consisted of two different video calls where they asked me a lot of situational interview questions like ‘Tell me about a time when…’, as well as an online exam.”. Allison was able to secure an internship with NeilsonIQ for Summer 2021, and went on to receive a full-time offer for July 2022.
A typical day for Allison is surrounded by analytical work and meetings. Most of Allison’s work consists of configuring the survey information and consulting with her team on how they want to present it to the client. As an analyst, she takes full control over projects where she interprets survey results and helps formulate them into insights that NielsonIQ delivers to one of their Fortune 500 clients. Allison has worked on a lot of fun projects during her time at NielsenIQ so far, but she claims her favorite thing about this role is the people. “It sounded cheesy to always hear how everyone’s favorite thing about this company was the people, but I have met some of the best people in this role. I’ve had the most supportive managers and mentors, who not only provided career advice to me but have made me feel valued as a person.’ she states.
At UConn, Allison took advantage of all the resources available to her. She was involved in different organizations and took various positions that helped to explore my career goals. Allison also took advantage of the UConn current student and alumni network. As mentioned earlier, she was introduced to her current role from a UConn alum who came to present in one of her courses. “There are so many hidden gems at UConn that you should take advantage of before you enter the working world.”, she advises. One piece of advice Allison would offer is to conduct informational interviews where you can talk to people in roles or career paths you’re interested in. Allison says this was “one of the most beneficial things I did while looking for a role”. Not only does it show interest, but you are able to gain additional perspective and insight into various roles and companies.