John Malfettone ’77, senior managing director and chief compliance officer at Clayton, Dubilier, and Rice, spoke to 100 students and alumni about “Corporate Compliance as a Competitive Advantage.” Continue Reading
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
The new shirt that you are wearing is impeccably tailored and bears a prominent designer label, so it must be responsibly sourced.
Right? Continue Reading
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
Enuma Ezeife cringes when she talks about some of the older methods of harvesting bone graft for surgery.
Not only are the procedures excruciating, but they can have numerous unintended consequences, including fracture of a patient’s femur, she said. Continue Reading
The Star Online – Virtual assistants can do far more than find the nearest gas station or get the score of a big game. Now they can help users schedule their next vacation.
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading
University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.
University at Buffalo – For grocery retailers, the tried-and-true strategy of deep discount promotions is a successful one, according to a new study from the University at Buffalo School of Management.