Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
What are some recommendations to make a business more welcoming to the LGBTQ community?
What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?
And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?
Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading
Human Rights, Business Practices — and a Generation Ready to Make a Difference
During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.
No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading
Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading
UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading
Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading
Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading
Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.