Web cookies (also called HTTP cookies, browser cookies, or simply cookies) are small pieces of data that websites store on your device (computer, phone, etc.) through your web browser. They are used to remember information about you and your interactions with the site.
Purpose of Cookies:
Session Management:
Keeping you logged in
Remembering items in a shopping cart
Saving language or theme preferences
Personalization:
Tailoring content or ads based on your previous activity
Tracking & Analytics:
Monitoring browsing behavior for analytics or marketing purposes
Types of Cookies:
Session Cookies:
Temporary; deleted when you close your browser
Used for things like keeping you logged in during a single session
Persistent Cookies:
Stored on your device until they expire or are manually deleted
Used for remembering login credentials, settings, etc.
First-Party Cookies:
Set by the website you're visiting directly
Third-Party Cookies:
Set by other domains (usually advertisers) embedded in the website
Commonly used for tracking across multiple sites
Authentication cookies are a special type of web cookie used to identify and verify a user after they log in to a website or web application.
What They Do:
Once you log in to a site, the server creates an authentication cookie and sends it to your browser. This cookie:
Proves to the website that you're logged in
Prevents you from having to log in again on every page you visit
Can persist across sessions if you select "Remember me"
What's Inside an Authentication Cookie?
Typically, it contains:
A unique session ID (not your actual password)
Optional metadata (e.g., expiration time, security flags)
Analytics cookies are cookies used to collect data about how visitors interact with a website. Their primary purpose is to help website owners understand and improve user experience by analyzing things like:
How users navigate the site
Which pages are most/least visited
How long users stay on each page
What device, browser, or location the user is from
What They Track:
Some examples of data analytics cookies may collect:
Page views and time spent on pages
Click paths (how users move from page to page)
Bounce rate (users who leave without interacting)
User demographics (location, language, device)
Referring websites (how users arrived at the site)
Here’s how you can disable cookies in common browsers:
1. Google Chrome
Open Chrome and click the three vertical dots in the top-right corner.
Go to Settings > Privacy and security > Cookies and other site data.
Choose your preferred option:
Block all cookies (not recommended, can break most websites).
Block third-party cookies (can block ads and tracking cookies).
2. Mozilla Firefox
Open Firefox and click the three horizontal lines in the top-right corner.
Go to Settings > Privacy & Security.
Under the Enhanced Tracking Protection section, choose Strict to block most cookies or Custom to manually choose which cookies to block.
3. Safari
Open Safari and click Safari in the top-left corner of the screen.
Go to Preferences > Privacy.
Check Block all cookies to stop all cookies, or select options to block third-party cookies.
4. Microsoft Edge
Open Edge and click the three horizontal dots in the top-right corner.
Go to Settings > Privacy, search, and services > Cookies and site permissions.
Select your cookie settings from there, including blocking all cookies or blocking third-party cookies.
5. On Mobile (iOS/Android)
For Safari on iOS: Go to Settings > Safari > Privacy & Security > Block All Cookies.
For Chrome on Android: Open the app, tap the three dots, go to Settings > Privacy and security > Cookies.
Be Aware:
Disabling cookies can make your online experience more difficult. Some websites may not load properly, or you may be logged out frequently. Also, certain features may not work as expected.
Senior Michael Greaves ’21 (BUS) posing with the statue of Jonathan outside Gampel Pavilion earlier this spring. (Contributed Photo)
Senior Michael Greaves ’21 (BUS) outperformed more than 1,000 other applicants to win a coveted job in a leadership-rotation program at Ogilvy, the prestigious global advertising, marketing, and public relations agency in New York City.Continue Reading
UConn School of Business faculty, like Professor Robert Bird (Pictured above) are presenting short courses to give prospective graduate students a taste of what a UConn education would be like. (Nathan Oldham / UConn School of Business)
The UConn School of Business is offering five mini-courses to showcase the expertise of its faculty. Although the programs were designed for prospective graduate students, anyone is welcome to join the one-hour, online courses free of charge.Continue Reading
(istockphoto.com)
Although MBA student Nishant Jain and his team won first-place in the 6th Annual Business Law Negotiation competition last week, there really was no way to lose, he said.
“The ability to negotiate is a necessary skillset for any professional, and to be able to develop and refine this skill was a fantastic opportunity,” said Jain, whose teammates were law students Magdalena Klin and Jacqueline Cushing. “It is going to be very useful, especially when I am job hunting or trying to move up the ladder in an organization.”Continue Reading
Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018. Spiggle recently made a generous donation to the School of Business. (Contributed Photo)
For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.
Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.
“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
What are some recommendations to make a business more welcoming to the LGBTQ community?
What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?
And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?
Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading
(istockphoto.com)
Human Rights, Business Practices — and a Generation Ready to Make a Difference
During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.
No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading
The School of Business welcomes new faculty this fall. Top from left, Meng Gao, Garth Monroe, Tao Lu. Bottom from left, Zachary Suetta, Ryan Coles, Christina Kan.
Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading
UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
(istockphoto.com)
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading