UConn School of Business faculty, like Professor Robert Bird (Pictured above) are presenting short courses to give prospective graduate students a taste of what a UConn education would be like. (Nathan Oldham / UConn School of Business)
The UConn School of Business is offering five mini-courses to showcase the expertise of its faculty. Although the programs were designed for prospective graduate students, anyone is welcome to join the one-hour, online courses free of charge.Continue Reading
Marketing
Negotiation Challenge Participant: ‘I Learned How to Stand My Ground’
Although MBA student Nishant Jain and his team won first-place in the 6th Annual Business Law Negotiation competition last week, there really was no way to lose, he said.
“The ability to negotiate is a necessary skillset for any professional, and to be able to develop and refine this skill was a fantastic opportunity,” said Jain, whose teammates were law students Magdalena Klin and Jacqueline Cushing. “It is going to be very useful, especially when I am job hunting or trying to move up the ladder in an organization.”Continue Reading
Professor Emerita Susan Spiggle Gives Large Gift to PhD Program
For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.
Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.
“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading
Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
New Business Law Program Promises Answers To Tough Questions on Equality, Inclusion
What are some recommendations to make a business more welcoming to the LGBTQ community?
What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?
And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?
Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading
Human Rights, Business Practices — and a Generation Ready to Make a Difference
Human Rights, Business Practices — and a Generation Ready to Make a Difference
During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.
No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading
15 New Faculty Join Business School
Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading
Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls
UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
Professor Caravella Wins Prestigious Marketing Award for Retail Research
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety

Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading