Marketing

Negotiation Challenge Participant: ‘I Learned How to Stand My Ground’

Posted on by Claire Hall

Cropped shot of businesspeople arm wrestling in an office
(istockphoto.com)

Although MBA student Nishant Jain and his team won first-place in the 6th Annual Business Law Negotiation competition last week, there really was no way to lose, he said.

“The ability to negotiate is a necessary skillset for any professional, and to be able to develop and refine this skill was a fantastic opportunity,” said Jain, whose teammates were law students Magdalena Klin and Jacqueline Cushing. “It is going to be very useful, especially when I am job hunting or trying to move up the ladder in an organization.”Continue Reading

Professor Emerita Susan Spiggle Gives Large Gift to PhD Program

Posted on by Claire Hall

Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018. Spiggle recently made a generous donation to the School of Business. (Contributed Photo)
Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018. Spiggle recently made a generous donation to the School of Business. (Contributed Photo)

For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.

Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.

“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading

Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Posted on by Claire Hall
Businessman uses magnifying glass to change data arrow direction
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading

New Business Law Program Promises Answers To Tough Questions on Equality, Inclusion

Posted on by Claire Hall

Image of Equity Now Speaker Series on black background
What are some recommendations to make a business more welcoming to the LGBTQ community?

What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?

And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?

Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading

Human Rights, Business Practices — and a Generation Ready to Make a Difference

Posted on by Claire Hall

People with placards and posters on global strike for climate change.
(istockphoto.com)

Human Rights, Business Practices — and a Generation Ready to Make a Difference

During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.

No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading

15 New Faculty Join Business School

Posted on by Claire Hall

COmposite Image of new faculty members, with a welcome message in the middle
The School of Business welcomes new faculty this fall. Top from left, Meng Gao, Garth Monroe, Tao Lu. Bottom from left, Zachary Suetta, Ryan Coles, Christina Kan.

Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading

Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

Posted on by Claire Hall

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading

Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety

Posted on by Claire Hall
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)

Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading

EMBAs: Trip to South Africa Among the Highlights of Education

Posted on by Claire Hall

EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town.
EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town. (Contributed Photo)

Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading