UConn Today – Nearly 4 billion pounds of carpet are discarded every year in the U.S. Now, researchers from the UConn School of Engineering and School of Business are working together to figure out a way to make good use of all that waste.
What Makes Us Tick?
New Behavioral Lab Expected to Fuel Surge in Research at UConn
Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love: coffee and their own names.
“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading
Nobel Prize Winner Shares Business Wisdom at Commencement
Nobel Prize Winner Shares Business Wisdom at Commencement
Working in business is a noble profession, and its success should be measured not exclusively by profit but in helping others meet their goals.
That was the wisdom shared by undergraduate Commencement speaker Robert J. Shiller, a Yale University professor and the winner of the 2013 Nobel Prize in Economic Sciences.
Shiller discussed the perceived contradiction between profit and corporate benevolence. But that need not be the case, he said, urging the new graduates to conduct themselves with personal and professional integrity and to never lose sight of the communities they serve.Continue Reading
CEO Evolution Offers a View from the Top
Fairfield County Business Journal – For the second consecutive year, accounting firm Citrin Cooperman gathered a panel of CEOs to UConn Stamford’s General Re Auditorium — filling it again with an audience of 200 — for a give-and-take with Mark Fagan, managing partner at the firm.
The questions were designed to plumb the CEOs’ successes and harvest their anecdotes. The CEOs responded with unguarded responses that ran from whimsy — “I always wanted to be a ballerina” — to horror: “When you hit the water at 74 mph it’s like hitting cement.”
Advice from the Top
Three Outstanding CEOs Share Business Insight, Success at ‘CEO Evolution’ Program in Stamford
Be a coach, be a leader, be a taskmaster—but don’t ever be a jerk.
Establish a strong network, but if you need additional help, reach out and ask for it. Even strangers can be strong allies.
Don’t plan your career path so rigidly that you miss out on new and amazing opportunities that can enhance your future in ways you never imagined.
That was some of the advice that three exceptional CEOs shared at the second annual “CEO Evolution’’ June 15 at the University of Connecticut’s Stamford campus. The program, attended by almost 200, was presented by Citrin Cooperman, the University of Connecticut School of Business and the Fairfield County Business Journal.Continue Reading
Should Companies Eliminate Audits?
The Small, Happy Life
I have previously shared my thoughts about graduation speeches and mentioned several excellent examples. In that blog, I talked about the range of topics and advice in those speeches but I just read an essay by David Brooks—NYT, May 29, 2015, “The Small, Happy Life.’’—that I think enriches the discussion. David invited his readers to “send in essays describing their purpose in life and how they found it.” He “expected most contributors would follow the commencement speech clichés of our high achieving culture; dream big; set ambitious goals; try to change the world.”Continue Reading
Marketing Faculty Accomplishments – Spring 2015
Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.
Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading
Ph.D. Research and Accomplishments – Spring 2015
Selcan Kara
Selcan Kara presented: Shared and Connected: Interpersonal Relationships and Shared Brands. She also successfully defended her dissertation proposal titled, “Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions.”
Bin Li
Bin Li passed his CE titled, “Technology and Market Structure: An Empirical Analysis of Entry and Exit in the Banking Industry” and received the Voya Financial Summer Doctoral and School Year Doctoral Fellowship.Continue Reading
‘Cosmo’ Editor-in-Chief Coming to UConn Stamford
Joanna Coles to Address Success, Empowerment at UConn Women’s Entrepreneurship Forum in September
Joanna Coles, the editor-in-chief of Cosmopolitan magazine, will be the keynote speaker at the Third Annual Women Entrepreneurs Empowerment Forum on Friday, Sept. 18, at the University of Connecticut Stamford campus. Coles was named editor-in-chief of Cosmopolitan in September 2012. With 62 international editions in addition to the U.S. flagship, Cosmo is the world’s largest women’s magazine, reaching 18 million readers in the U.S. each month and more than 100 million worldwide. Coles additionally serves on the board of Women Entrepreneurs New York City, an initiative to expand female entrepreneurship, with a special focus on underserved women and communities.Continue Reading