Stacia Smart is a marketing senior who interned with Frito-Lay, a large corporation that markets and sells corn chips, potato chips and other snack foods. Over the course of the summer, Stacia worked as a Consumer Insights Marketing intern for the Oven Baked Lays brand. She was responsible for developing a comprehensive situation analysis of the Oven Baked business while collecting historical work, marketplace audits, organizing data and key stakeholders, looking at trends and identifying opportunities. After all this, she initiated a re-branding project and research for the brand.Continue Reading
Department News
Articles about activities within the academic departments
UConn Business School Announces 10 New Professors
Decreasing Infant Mortality
UConn Professor, Colleagues Discover That Turkey’s Take-Charge Healthcare Initiative Saves Lives
Since the nation of Turkey launched an aggressive healthcare initiative, providing free and convenient access to primary care for all its citizens, at conveniently located walk-in clinics, the mortality rate has decreased, most dramatically among infants.Continue Reading
Internship Success Story: Kendra Thomas
Kendra Thomas is a senior marketing major who interned with Apple, the multinational technology company, this past summer as part of the social strategy team in California. She interacted with all types of social media and participated in social listening to detect buzz generated about Apple. She miraculously got this internship by simply applying on their website. She received a phone and Skype interview before the company flew her out to begin her internship. She thought they’d never get to her application but they did!Continue Reading
Business Law Professor Honored by MSFRM Program for Outstanding Teaching
Stephen Park, an assistant professor of business law, was recently honored by the MS in Financial Risk Management Program for outstanding teaching. This past December, Park was awarded the Outstanding Faculty Award by the graduating class for the second consecutive academic year. Park teaches a course on Legal and Ethical Issues in Financial Risk Management. His innovative teaching emphasizes qualitative risk analysis and writing skills, and incorporates role-based simulation exercises.Continue Reading
Courage and Expertise
Executive MBA Grads Reconnect at Hartford Event, Say UConn Education Bolstered Their Careers
Joe Connolly ’06 MBA, the vice president of administration and chief experience officer at St. Mary’s Hospital in Waterbury, earned an MBA degree through UConn’s Executive MBA (EMBA) Program because he thought greater financial knowledge would enhance his career. It did.Continue Reading
Internship Success Story: Jacob Bond
Jacob Bond is a senior marketing major who completed an internship with Indeed.com, a job search engine that connects employers with job seekers. Employers can post their job listings on Indeed.com and job seekers can filter through all jobs to see which ones they want to apply to! It’s frequently called “Google for jobs.”Continue Reading
Sports Sponsorship and Stock Returns
BYU Radio – Asaaf Eisdorfer, associate professor of finance at the University of Connecticut, and author of the study, “Corporate Sport Sponsorship and Stock Returns: Evidence from the NFL.” Eisdorfer’s study seeks to examine the effect on Sponsor’s stock returns after game day. Eisdorfer shares his findings.
Award-winning Professor Dick Kochanek’s Accounting Class Came with a Bonus: Great Advice for Living Life
“If the person next to you in class leans over and whispers, ‘I love you,’ you have to say: ‘Not until after class. I have to focus on Kochanek’s lecture now!'”
That’s one of the many witty remarks that Professor Richard “Dick” Kochanek has used to engage the 250 underclassmen in his “Principles of Financial Accounting” class.
Kochanek, who retired at the end of fall semester, is one of the most beloved and highly regarded professors at UConn. He has extremely high ratings from his students and is widely credited with turning their curiosity about accounting into a life-long career.Continue Reading