Articles about activities within the academic departments
Bloomberg – It won’t surprise any market-watcher to learn that in the run-up to earnings season, companies tend to lower the bar for top and bottom line performance, thereby giving themselves better odds of exceeding analysts’ expectations.
However, a new working paper suggests that the sins of omission that occur during the corporate “cheating” season, as it was dubbed by Societe Generale Global Head of Quantitative Strategy Andrew Lapthorne, are far more insidious.
“I Was Surprised That Someone Hadn’t Invented This Yet”
UConn senior Stephen Hawes debuted as an entrepreneur several years ago, working diligently to perfect his first invention: a wrist-mounted, propane-driven flame thrower.
His parents worried that their son, a mechanical engineering student, would burn down their home.
But Hawes persisted, and brought his prototype to an engineering conference in New York City. There, he saw a company demonstrating artificial appendages for children missing fingers.Continue Reading
U.S. Senate Committee on Health, Education Labor & Pensions – The economic impact of investing in child care cannot be underestimated, noted Connecticut Office of Early Childhood Commissioner Dr. Myra Jones-Taylor at a recent committee hearing. Taylor referenced a study by the Connecticut Center for Economic Analysis, which found that in the city of New Haven, Conn. there was a $9.4 million macroeconomic increase and a $17 million/year tax increase when you invest in child care programs and have them stay open, stay stable, and have quality.
Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players
Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.
With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading
The Marketing Department hosted an interesting variety of speakers for the Spring 2016 Marketing Department Research Series. This set of speakers reflects the diverse research interests of the marketing faculty. The Marketing Department Research Series seeks to keep abreast of the latest research of leading scholars in the field as well as provide opportunities for doctoral students to interact with these scholars from around the world. Continue Reading
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
YouTube Executive to Speak This Fall About Bringing Entrepreneurial Mindset to Business
A top executive at YouTube, who helped grow the company to its present value of upwards of $85 billion, will be the keynote speaker at a new entrepreneurship and innovation conference for women sponsored by the University of Connecticut.
The program, dubbed Xcite, will be from 8 a.m. to 3 p.m. Sept. 16 at the Crowne Plaza Stamford Hotel at 2701 Summer St., in Stamford, Conn. It is presented by the University of Connecticut School of Business and the Connecticut Center for Entrepreneurship and Innovation (CCEI). Continue Reading
Each year the Voya Financial Fund supports the marketing department by inviting marketing experts from around the globe to speak regarding advancements in the world of marketing. This year’s Voya Financial Colloquium was centered on Corporate Social Responsibility Research in Marketing. On April 8, four distinguished scholars from three different countries gathered at UConn to speak to the marketing and business law faculty and doctoral students about their most recent findings and exciting futures of corporate responsibility marketing. Find more about their speeches below. Continue Reading
School Honors Faculty Whose Accomplishments Shine Brightly; Professor Golec Awarded ‘Research Excellence’ Honor
Finance professor Joe Golec, a scholar who keeps a running list of at least 100 potential research topics at all times, was awarded the School of Business’ top honor this spring, its Award for Research Excellence.
Meanwhile accounting professors Yanhua “Sunny’’ Yang and Michael Willenborg earned the School of Business’ Best Paper award for a highly regarded research paper about IPO prices. One of the reasons she chose to work at UConn, Yang said, was the value the University places on research distinction. Continue Reading
For a hands on approach to their curriculum, students in management professor David Noble’s Strategic Analysis class created new and unique business incubator ideas to revive Downtown Waterbury and make its commercial zone more attractive to young college graduates.
The top projects included a restaurant incubator, a technology incubator and a music-studio incubator. Continue Reading