Marketing


Corporate Compliance as Competitive Advantage

Compliance

Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question

Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading


Teaming Up

McEvoy and Jackson Earn Best Presentation Award

At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading





Got Coffee? UConn Students Compete in Sales Competition

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Winning team members celebrate with the judging panel. (UConn School of Business)

On March 2, Junto Coffee—a fictitious coffee company represented by eight teams of UConn students—presented sales proposals to a panel of Altria Case Competition judges for the purchase of state-of-the-art coffee machines. Each student team spent two weeks honing their teamwork and sales skills by creating a business plan designed to close a sale to a large retail chain.Continue Reading


‘Unplanned, Unexpected, Full of Surprise’

Business Law Professor Carrafiello’s 51-Year Career

Teaching business law at the UConn School of Business for 51 years, turned out to be a delightful surprise for beloved Professor Vincent Carrafiello.

“I passed my state bar exam in August 1965, and started teaching at UConn in September,” he said. “If you told me then that I’d be spending the rest of my professional life at the University of Connecticut, I would have told you that you were crazy, and certifiably so!Continue Reading


Business Law Negotiation Competition

Business and law students participate in the Business Law Negotiation Competition (UConn School of Law)
Students participate in the Business Law Negotiation Competition (UConn School of Law)

Six Cross-Disciplinary Teams Compete in Annual Competition

About 40 UConn business and law students competed and collaborated recently in the second annual Business Law Negotiation Competition, working on the first day of the competition to settle a business dispute and on the second day to reach an agreement to build a dam. Continue Reading


Corporate Social Responsibility is Topic of UConn’s ‘Thought Leadership’ Breakfast on April 26

Executive Breakfast: Global Corporate Social Responsibility | Apr. 26, 2016

“Global Corporate Social Responsibility: What Every Manager Should Know,” is the subject of the University of Connecticut School of Business’ third Spring 2016 Thought Leadership Breakfast Seminar.

The April 26 program will be held at the Graduate Business Learning Center, 100 Constitution Plaza in Hartford. The event begins with breakfast and networking from 7:30 to 8 a.m., followed by the presentation and questions from 8 to 8:45 a.m. The program is free, but registration is limited. For more information or to register, please call Amanda Spada at 860-486-5498 or email Amanda.Spada@business.uconn.edu.Continue Reading


Internship Success Story: Kendra Andrada

Kendra Andrada had an internship this past summer with Lincoln Financial Group, a Fortune 250 American life insurance company who provides advice and solutions to help customers with their financial futures. She heard about this internship by talking to a Lincoln employee at the Spring Career Fair. She did not hear anything from them until she sent in her updated resume to the HR contact. Kendra applied for a position in Radnor, Pennsylvania. After two phone interviews, she received an offer right away!Continue Reading