Kayla O’Leary: Marketing
‘Those High Achievers Pulled Out a Competitive Side in Me!’
Kayla O’Leary ’16 combined her passion for marketing and her love of the law into an honors thesis during her senior year.
How do you balance a consumer’s freedom of speech, including the right to gripe about a product or service on social media, with a company’s right to respond to unfair criticism and protect its brand equity?Continue Reading
Middlebury College in Middlebury, Vermont, has awarded a prestigious fellowship to Wynd Harris, associate professor in-residence of marketing, which will allow her to pursue her interest in learning modern Hebrew, and ultimately assist her in researching the relationship between military expertise and entrepreneurship.Continue Reading
Welcome to the Spring 2016 Research Newsletter of the University of Connecticut School of Business. As a top public research institution, our faculty are drawn, in part, by the opportunity to merge their love of teaching with their passion for discovery. This spring, our professors have studied a wide range of topics in the business field. In this issue, we feature a fascinating article about how…
Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question
Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading
McEvoy and Jackson Earn Best Presentation Award
At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading
Alumnus Gordon Flynn ’56, an industrial engineer and research consultant who enjoyed collecting prints, paintings, clocks and unusual artifacts, has left his $1 million estate to the School of Business.Continue Reading
Hartford Magazine – We save it and we spend it. On our best days, we give it away. When it comes to dealing with money, the smart money is betting on these Greater Hartford Players.
On March 2, Junto Coffee—a fictitious coffee company represented by eight teams of UConn students—presented sales proposals to a panel of Altria Case Competition judges for the purchase of state-of-the-art coffee machines. Each student team spent two weeks honing their teamwork and sales skills by creating a business plan designed to close a sale to a large retail chain.Continue Reading
Business Law Professor Carrafiello’s 51-Year Career
Teaching business law at the UConn School of Business for 51 years, turned out to be a delightful surprise for beloved Professor Vincent Carrafiello.
“I passed my state bar exam in August 1965, and started teaching at UConn in September,” he said. “If you told me then that I’d be spending the rest of my professional life at the University of Connecticut, I would have told you that you were crazy, and certifiably so!Continue Reading