Marketing

Winds of Change: Customer Demands, Improving Technology are Creating a New World for Retailers

Posted on by Debanjan Mitra, Joseph Pancras


In Philip Dick’s “A Minority Report,” Tom Cruise walks through a mall where his character’s name is called out by a screen and he is addressed for an ultra-targeted Guinness ad.Continue Reading

2018 Voya Financial Colloquium Draws Top Scholars

Posted on by Claire Hall

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading

Investors Won’t Tolerate Corporate Misdeeds, Inhumanity

Posted on by Claire Hall
Amy Domini, the keynote speaker for the Business & Human Rights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.
Amy Domini, the keynote speaker for the Business & Human Rights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.

Investment titan Amy Domini, widely considered a leading pioneer in socially responsible investing, came to UConn and shared what can only be described as good news.Continue Reading

Dean Mahoney ’09: A Passion for Entrepreneurship

Posted on by Claire Hall
Dean Mahoney '09, pictured above, co-founded ‘Merican Mule in 2015. He is spearheading East Coast distribution of his company's namesake, an alcoholic beverage inspired by the Moscow Mule. (Nathan Oldham/UConn School of Business)
Dean Mahoney ’09, pictured above, co-founded ‘Merican Mule in 2015. He is spearheading East Coast distribution of his company’s namesake, an alcoholic beverage inspired by the Moscow Mule. (Nathan Oldham/UConn School of Business)

Sometimes in business, and in life, you have to swallow your mistakes. Even if there are 700 of them!Continue Reading

New Business School Faculty for 2018

Posted on by Claire Hall
Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown. Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.
Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown.
Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.

Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading