Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading
Marketing
Op-ed: What saying ‘Happy Holidays’ says about us
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.
Dean’s Report 2018
Entrepreneurship
When entrepreneur Peter J. Werth pledged more than $22 million to the University of Connecticut last winter, for the creation of the Werth Institute for Entrepreneurship & Innovation, a new chapter was written in UConn’s history.Continue Reading
Students Visit RazorFocus, Learn Marketing Research
The UConn Marketing Club in Stamford recently visited RazorFocus, a marketing research company located near the campus.Continue Reading
For Olympic Athlete the Goal is Dual Degrees

The day before he ran the 2018 Hartford Half Marathon, Donn Cabral attended a seminar called “A Lawyer’s Primer on Blockchain.” After he won the race, he headed home to tackle a take-home exam for a course called “Motivating Individuals and Teams.”Continue Reading
Winds of Change: Customer Demands, Improving Technology are Creating a New World for Retailers
In Philip Dick’s “A Minority Report,” Tom Cruise walks through a mall where his character’s name is called out by a screen and he is addressed for an ultra-targeted Guinness ad.Continue Reading
2018 Voya Financial Colloquium Draws Top Scholars
The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading
Investors Won’t Tolerate Corporate Misdeeds, Inhumanity

Investment titan Amy Domini, widely considered a leading pioneer in socially responsible investing, came to UConn and shared what can only be described as good news.Continue Reading
Dean Mahoney ’09: A Passion for Entrepreneurship

Sometimes in business, and in life, you have to swallow your mistakes. Even if there are 700 of them!Continue Reading
New Business School Faculty for 2018

Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.
Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading