Marketing


Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety

Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)

Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading


Common Coronavirus Claims: Don’t Be Fooled

Psychology Today – There is nothing that raises the panic meter in quite the same way as staring at empty store shelves where hand sanitizer, surgical masks, and even paper goods used to be. Many consumers immediately whip out their iPhones to order online—only to discover empty virtual shelves as well—at least when it comes to reputable, credible products, with recognizable name identification.


Even the Good News Is Bad for Ukraine’s President Zelenskiy

Bloomberg Businessweek – Ukraine President Volodymyr Zelenskiy is battling Russian-backed rebels in the east. He’s trying to zigzag around Donald Trump’s impeachment drama. Even what should pass for good news, the country’s flourishing economy, has a catch: The stronger Ukraine’s economic growth, the more an obscure debt derivative could punch a hole in its finances.


EMBAs: Trip to South Africa Among the Highlights of Education

EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town.
EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town. (Contributed Photo)

Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading


Marketing Students Help Dance-Studio Put Best Foot Forward

Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362.  They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)
Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362. They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)

Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading


Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace

Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.


Consumers: Online Restaurant Reviews are not All Equal

UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.

In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.



Promotional Games at Retail Stores Increase Consumer Spending

UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading


Tong still dissatisfied with Purdue Pharma settlement offer

Stamford Advocate – STAMFORD — Connecticut Attorney General William Tong reiterated Tuesday his opposition to now-bankrupt Purdue Pharma’s settlement offer, asserting that the Sackler family members who own the company need to hike their proposed payout and questioning how the potential deal would restructure and value the OxyContin maker.