Bloomberg Businessweek – Ukraine President Volodymyr Zelenskiy is battling Russian-backed rebels in the east. He’s trying to zigzag around Donald Trump’s impeachment drama. Even what should pass for good news, the country’s flourishing economy, has a catch: The stronger Ukraine’s economic growth, the more an obscure debt derivative could punch a hole in its finances.
Marketing
EMBAs: Trip to South Africa Among the Highlights of Education
Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading
Marketing Students Help Dance-Studio Put Best Foot Forward
Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading
Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace
Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.
Consumers: Online Restaurant Reviews are not All Equal
UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.
In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.
Point72 Discrimination Case Clouded by Uncertainty
Promotional Games at Retail Stores Increase Consumer Spending
UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading
Tong still dissatisfied with Purdue Pharma settlement offer
Stamford Advocate – STAMFORD — Connecticut Attorney General William Tong reiterated Tuesday his opposition to now-bankrupt Purdue Pharma’s settlement offer, asserting that the Sackler family members who own the company need to hike their proposed payout and questioning how the potential deal would restructure and value the OxyContin maker.
Hurting the Planet is not Only Bad for Humanity, It Can Be Bad for Business
UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading
Marketing’s Kevin McEvoy Earns Recognition as UConn Standout
Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading