Westfair Online – Google has announced an updating of its policies that will prohibit advertisers promoting housing, employment and credit access from targeting or excluding audiences based on demographics or place of residence.
Marketing
Modern Formals mobile store proves popular with customers
Professor Caravella Wins Prestigious Marketing Award for Retail Research
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety
Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading
Common Coronavirus Claims: Don’t Be Fooled
Psychology Today – There is nothing that raises the panic meter in quite the same way as staring at empty store shelves where hand sanitizer, surgical masks, and even paper goods used to be. Many consumers immediately whip out their iPhones to order online—only to discover empty virtual shelves as well—at least when it comes to reputable, credible products, with recognizable name identification.
Even the Good News Is Bad for Ukraine’s President Zelenskiy
Bloomberg Businessweek – Ukraine President Volodymyr Zelenskiy is battling Russian-backed rebels in the east. He’s trying to zigzag around Donald Trump’s impeachment drama. Even what should pass for good news, the country’s flourishing economy, has a catch: The stronger Ukraine’s economic growth, the more an obscure debt derivative could punch a hole in its finances.
EMBAs: Trip to South Africa Among the Highlights of Education
Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading
Marketing Students Help Dance-Studio Put Best Foot Forward
Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading
Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace
Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.
Consumers: Online Restaurant Reviews are not All Equal
UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.
In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.