Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
What are some recommendations to make a business more welcoming to the LGBTQ community?
What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?
And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?
Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading
Human Rights, Business Practices — and a Generation Ready to Make a Difference
During the 10 years that Rachel Chambers worked as a barrister, practicing employment and discrimination law in the British courts, she occasionally wore formal attire: a full-length robe and a white, horsehair wig.
No wig is required in her role today as a UConn postdoctoral fellow and professor, where her international legal experiences, recent work for the United Nations, and passion for social justice prepared her to teach BLAW 3252: “Corporate Social Impact and Responsibility.”Continue Reading
Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading
UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading
Psychology Today – There is nothing that raises the panic meter in quite the same way as staring at empty store shelves where hand sanitizer, surgical masks, and even paper goods used to be. Many consumers immediately whip out their iPhones to order online—only to discover empty virtual shelves as well—at least when it comes to reputable, credible products, with recognizable name identification.