Marketing


Popular Business-Law Series Kicks Off With Discussion of College Athletes’ Rights Movement

UConn Today – The School of Business’ popular Equity Now Speaker Series resumes this fall with a discussion about the relatively new opportunity for college athletes to profit from the use of their name, image and likeness.

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School of Business Welcomes Four Experienced Faculty to its Ranks

UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.

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Big Changes for Big Business as EU Human Rights Law Nears Enactment

UConn Today – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.

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Marketing Professor Bill Ryan is Honored with Undergrad Career Mentor Award

UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.

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Business Law Professor Robert Bird Honored for Impactful, Enduring Contributions to the Discipline

UConn Today – Business law professor Robert Bird has been awarded one of the highest honors in his field by his colleagues, who recognized him for outstanding research and professional contributions to the discipline.

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Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Businessman uses magnifying glass to change data arrow direction
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading


Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading


Promotional Games at Retail Stores Increase Consumer Spending

UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading


New Business School Faculty for 2019

Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting).  Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)
Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting). Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)

The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading