Marketing


New Business School Faculty for 2019

Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting).  Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)
Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting). Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)

The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading





Spring 2018 Research Newsletter

Hello Colleagues,

Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.


How Visual Technologies Influence Virtual Teams

Persuasion word cloud

Professor Lurie Discovers Visual Technologies Foster Persuasion, Agreement among Virtual Teams

In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading


VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?

From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)
From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)

“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading