Marketing

Creating a Better World

Posted on by Claire Hall
Social Enterprise Conference
Pictured L to R: School of Business Dean John Elliott and Jeff Brown, EVP at Newman’s Own Foundation.

Mission-Focused Businesses Subject of Recent Conference

Business partners Spencer Curry and Kieran Foran go to work at their FRESH Farm Aquaponics business in South Glastonbury every day, believing they’re one step closer to solving world hunger.

When Justin Nash was a Captain in the U.S. Army in Afghanistan, his soldiers looked to him for guidance. Now a civilian, he’s using those leadership traits at Til Duty is Done, an organization he created which seeks to provide housing, employment training and career opportunities for returning veterans. Til Duty is Done, Nash said, gives him a renewed sense of purpose.Continue Reading

Social Enterprise Conference

Posted on by Claire Hall

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School of Business’ Social Enterprise Conference Attracting Leading Scholars, Entrepreneurs and Business Owners

“We don’t hire people to bake brownies, we bake brownies to hire people,” boasts the website of Greyston Bakery of Yonkers, N.Y.

Recognized as one of the best social enterprise companies in the world, Greyston Bakery’s mission is to provide individuals with employment, skills and resources to lift them out of poverty.Continue Reading

Work-Life Balance

Posted on by Claire Hall

Flexible Work Time Could be Salvation for Families–and an Advantage for Employers–So Why Do Companies, Employees Resist?

The typical two-income American family is stretched to the breaking point with responsibilities, and, for many, flexible work time would be helpful in finding a work-life balance, said Robert Bird, professor of Business Law.

“There are millions of people in our country under intense pressure,” said Bird, who is also the Northeast Utilities Chair in Business Ethics. “They are two-parent, working families taking care of children and/or elderly parents. Inflexible work schedules are making the stress even worse.”Continue Reading

UConn Marketing Professor, Colleague Find that Merchants Can Use In-Store “Showrooming’’ to Boost Online Sales

Posted on by Claire Hall

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Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.

In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading