Sometimes in business, and in life, you have to swallow your mistakes. Even if there are 700 of them!Continue Reading
Dean Mahoney ’09: A Passion for Entrepreneurship
Marketing
New Business School Faculty for 2018
Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.
Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading
Peter R. van Dernoot ’57: Hope Springs from Tragedy
The gut-wrenching day that Alice and Peter R. van Dernoot ’57 told their two children that their mother had lung cancer is forever etched in Peter’s mind. Continue Reading
New Business Faculty Drawn by UConn’s Reputation
The UConn School of Business is welcoming two distinguished veteran faculty members this fall, including an accounting expert from Yale and a marketing professor who studies innovation. Continue Reading
How Visual Technologies Influence Virtual Teams
Professor Lurie Discovers Visual Technologies Foster Persuasion, Agreement among Virtual Teams
In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading
Professor Stephen Park Named Satell CSR Fellow
Solutions to Climate Change, Poverty, Other Social Challenges Require Collective Effort, New Approaches
Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.
“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading
‘Udder’ Geniuses
Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm
While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
‘Thirty Ideas Are Better Than One’
Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students
The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading
The Power of Empathy
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading