Hello Colleagues,
Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.
Graduate Programs
Accelerate UConn Spring 2018 Participants Announced
Accelerate UConn – Mostafa Analoui, Executive Director of Venture Development and Timothy B. Folta, Professor of Management and Faculty Director of the Connecticut Center for Entrepreneurship and Innovation, are pleased to announce the teams selected to participate in the sixth cohort of Accelerate UConn, the University’s National Science Foundation I-Corps site.
Does Social Media Excel When an Industry is in Crisis?
Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash
The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.
But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
Are Nursing Homes Inflating Their Medicare Star Ratings?
UConn Professors Find that Some Self-Reporting is Flawed
Nursing homes may be inflating their self-assessments in an effort to improve their Medicare star ratings, according to a new study by UConn OPIM professors Niam Yaraghi and Ram Gopal and their colleague, Xu Han ’17 Ph.D. Continue Reading
Fall 2017 Research Newsletter
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
Business Law’s Stephen Park Honored with ‘Distinguished Early Career Faculty’ Award
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
New Business Faculty for 2017
Impressive Professors Bring Strong Credentials, Added Zeal to School of Business Ranks
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading
Fox Annual Ph.D. Research Competition: Second Place for Tom Adams
Thomas D. Adams III, an assistant professor, won a second-place award in Temple University’s Fox School of Business Annual Ph.D. Research Competition in the dissertation category. His research topic was: “Does Adding Accounting Expertise Matter? A Study of Audit Committees in Mergers and Acquisitions.”