2018 Voya Financial Colloquium Draws Top Scholars

Posted on by Claire Hall

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler.
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading

Stemler Participates in CTNext’s Entrepreneurship Retreat

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Wesleyan University – Steve Stemler, associate professor of psychology, participated in the High Value Talents and Innovators’ Entrepreneurship Retreat Oct. 26-27 on campus. The new industry-academic initiative, supported by the CTNext Higher Education Entrepreneurship and Innovation Fund works to increase entrepreneurial education and output among the state’s top researchers. The event was sponsored by Wesleyan’s Patricelli Center for Social Entrepreneurship.

Inaugural Entrepreneurship & Innovation Expo Draws Many

Posted on by Claire Hall
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo.
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

In Connecticut, We’re on the Cusp of a Transit Renaissance

Posted on by Jeffrey Cohen

Graphic with a partial chat bubble and the text "Thought Leaders: Business Today."
History can tell us a lot about the future. Think back to the late 1800s, when many U.S. cities began to grow around train stations. Marketplaces developed as locations where merchants could sell their products, and this attracted customers from all around Connecticut to live and work near the marketplaces.Continue Reading

Aaron McLean ’19: Persistence, Determination Key

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Portrait of Aaron McLean.
Courtesy of UConn Men’s Football program

School of Business senior Aaron McLean from Southborough, Mass., is enjoying his last year on the UConn football team while simultaneously preparing for a career in business. In a recent interview he shared his dedication to hard work, his love of movies, and insight into the person who is his biggest sideline fan. Continue Reading